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Emerging Digital Marketing Trends Will Continue to Impact Real Estate

May 24, 2022

This is the reason Why Emerging Digital Marketing Trends Will Continue to Impact Real Estate!

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How Agents are Using Marketing Automation to Scale for Success

Automation has become the next natural step for agents and real estate companies serious about scaling their businesses, learn more here!
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The Importance of Real Estate Agent Retention

Agents who have been around the block know that negotiation and meeting prospects are only a fraction of the job.
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Secret Tactics of Top-Tier Real Estate Agents

Here are some of the most effective tactics that the most successful agents use to get ahead in business.
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Successful Real Estate Agents Share These 7 Traits

7 traits of highly successful real estate agents, learn more about these traits here!
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Real Insights

Prioritising the Digital Experience | Adfenix

Munyaradzi Hoto is Chief Customer and Marketing Officer at Adfenix, and in this session, he shares industry insight on Prioritising the Digital Experience.
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Marketing Automation Trends in 2022 and beyond

Marketing automation market is expected to continue growing at 8.55% and projected to be worth $6.4 billion by 2024, learn more marketing automation here.
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Real Insights

Secrets of Successful Real Estate Agents | Adfenix

Meris Blumstein and Tay Tiwoni, licensed real estate brokers at Corcoran sharing their insight on the Secrets of successful real estate agents.
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8 Real Estate Agent Retention Strategies for 2022

Here are some of the most highly recommended, actionable steps brokerages and agencies can take to retain their valuable agents in 2022.
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Real Insights

Secrets of Successful Real Estate Agents | Adfenix

Kenny Truong is the Founder of Fast Real Estate, read more about his valuable and unique insight on the Secrets of successful real estate agents.
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Marketing Operations for Real Estate

Marketing operations is the future, minimizing the need for repetitive human intervention with boosted machine learning (ML) powered platforms. Learn more here!
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Real Insights

Importance of local expertise with a strong national brand in RE

Panel discussion at Real Conf. 2021 tackling the topic of marrying the importance of local expertise with a strong national brand in the Real Estate Industry.
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The Digital Transformation Real Estate Trends of 2022 and Beyond

The onslaught of digital transformation trends that transpired from the last few years has been unprecedented, read more about the trends for 2022 here.
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Real Insights

Secrets of Successful Real Estate Agents

Drew Coleman is the Founder of the Drew Coleman Team and is one of Oregon’s most decorated real estate brokers, read more about his view on successful agents.
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Successful Marketing Operations in Real Estate

Today, 60% of large tech companies say they have a designated marketing operations role in place, learn more about implementing successful marketing operations.
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Real Insights

What do clients and agents expect from a brokerage website

Britt Chester from Tribus highlights that the core website is there for a number of reasons, read more in this Real Insights article!
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Marketing Operations for Real Estate Agents / Realtors

Marketing operations as a process is heavily involved with the behind-the-scenes machine, and today’s digital agents are becoming more involved in the process.
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Benefits of Marketing Operations in Real Estate

A smooth-running marketing operations strategy will look different from business to business, read more about the benefits of using marketing operation tactics.
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Real Insights

The Risks and Benefits of Portals for Estate Agents

Read about the insights Douglas Driscoll is sharing about the real estate portals all across the globe.
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Marketing Operations for Real Estate

A study showed that marketing operations influence over 75% of all business leads in most companies, learn more about marketing operations here.
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Real Insights

What the digital landscape looks like today in Real Estate

Per Hedenmark's keynote session at Real Conf. cover the overriding question, “What the digital landscape looks like today" in the Real Estate industry.
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The Digital Transformation of Real Estate is Just Beginning

Digital transformation has not only kept the inertia of the industry going over the last couple of years, but unlocked new growth areas.
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Real Insights

Turn Your website into an Agent's Strategic Asset

This panel discussion during Adfenix Real Conf. 2021 shares unique insights on why agents should ensure their website gains value and secures future wins.
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Diversity & Ethnic Minorities in Real Estate Today

Real estate is notorious for having a diversity problem. Progress exists, but what does diversity look like in the face of a modern, digital world today?
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Women in Real Estate Around the World

Women are playing larger roles in leading the different sectors of real estate, yet the pay gap between male and female counterparts still has a long way to go.
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Real Insights

The Quest for Attribution in Real Estate

During Adfenix Real Conf. 2021, Carl-Fredrik Mandrapa Olsson discusses attribution in real estate digital marketing, and why so few agencies do it well.
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Real Insights

What the modern homeowner expects from brokerages

During Adfenix Real Conf. 2021, Carl-Johan Troedsson shared why modern homeowners expect agencies to be digitally agile and adept with new technologies.
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Women in Real Estate Leadership Roles

Women represent the majority of the real estate taskforce but are heavily under-represented in leadership positions. How are times (and agencies) changing that?
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Real Insights

How to help agents fill the pipeline with leads

During Adfenix Real Conf. 2021, Erik Wikander shares insight on how agents can create digital touchpoints to fill the pipeline with valuable, qualified leads.
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7 ways 5G will boost real estate agent efficiency

5G is still in the process of full adoption, but it's predicted to enhance systems in the property sector. Here's how 5G will impact modern agents.
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The Rise of Proptech and other RE trends in 2021

Shifting customer behaviours are accelerating real estate's adoption of tech solutions; here's why the rise of proptech trends is only beginning.
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Proptech Trends Here to Stay in the Next 5 Years

Here are the top 8 proptech trends that have gained traction in the last two years, and are projected to make a significant impact in the coming years.
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Real Insights

The New Role of Digital in the Property Journey

This expert panel discussion during Adfenix Real Conf. 2021 reveals valuable insight on how real estate has evolved in the last decade.
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The Advent of Smart Buildings and Smart Cities

Real estate is embracing Smart Real Estate, which operates on real-time information and data-backed insights that improve form, function & performance.
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Real Insights

Value of Data in the Real Estate Industry

During Adfenix Real Conf. 2021, Quedro CEO Stefan Bjärkefur shares why data is so crucial yet so scattered, and how real estate companies can address the issue.
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Real Insights

Value of Social Media Marketing in Real Estate

During Adfenix Real Conf. 2021, Anton Andersson discussed the value of social media marketing in the property sector, breaking it down into 3 hard truths.
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What Role do Digital Twins Play in Real Estate?

Digital twins have become one of the top RE strategic trends since 2017, reducing costs and improving risk assessment. How will they impact other RE players?
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Zillow shutting down its iBuyer business

What does the shutdown of Zillow Offers - aimed to bridge property buyers and sellers - mean for agents and digital marketing in real estate?
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Would You Buy A House Without Stepping Inside?

The pandemic has accelerated the adoption of proptech, including virtual tours. Here are the pros and cons of asking buyers to buy property from a distance.
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The Tech-Enabled Real Estate Agent

Agents need to choose their tech platforms carefully for maximum productivity and to create real value for their clients. Here are some things to keep in mind.
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The Value of Positive CX in Qualifying Leads

Here's how successful agents are using new technologies to enhance CX, add true value to the customer journey, and promote maximum returns.
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Do's and Don'ts of Adopting Marketing Automation

A stellar MA strategy takes time to perfect, and regular benchmarking, analysis, A/B testing and adjustments can all help to ensure long-term success.
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Marketing Automation for Real Estate

Here's why 77% of CMOs cite marketing automation as a significant contributor to revenue growth and vital source of actionable insight for real estate agents.
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Digitisation and Digitalisation in Real Estate

Digital transformation of the real estate industry involves two distinct steps: digitisation; and digitalisation. But what does it all mean for agencies?
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8 Ways to Add Scale to Real Estate Success

Scaling can’t be done by spreading things thinner than they already are, but reassessing and realigning processes better align with business goals.
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Replicating Real Estate Success with Data

Here's how brokerages are replicating success using the right automation tools and platforms to extract meaning out of the vast amounts of data coming in.
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What to consider when moving back to the office

Brokerages and real estate companies are grappling with the return to the office; how has the pandemic shifted the work dynamic for local agents?
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Adfenix Academy

Agent vs Portal: Strengths and Weaknesses

Browsing property portals is popular among online buyers and window-shoppers alike, but how do they really measure up against the agent-led approach?
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Organic Reach - Best Practices for Agents

Here are the most compelling ways in which successful agents are tapping into organic reach to make their content go the extra mile with clients.
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Understanding the Myth Around Organic Reach | Adfenix

Here's how the state of organic reach stands today for agents in the face of towering pay-to-play business models in real estate digital marketing.
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3 Reasons why Virtual Tours are Here to Stay

Virtual tours have been a lifeline for real estate agents in a post-pandemic age, and statistics reveal why they're such a boost to customer engagement.
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How Agents Use Right Media at the Right Moment

Because customers today are digitally suave, agents know keeping their brand top-of-mind for their audiences is by targeting the right media at the right time.
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New Customers: Quality vs Quantity in Real Estate

Generating leads is a significant but time-consuming activity for all digital agents, but which is the best route: quality or quantity?
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How Agents Can Add Scale to Their Success

Every real estate agent wants the roadmap to a strategy that hits their business goals again and again. But can they do this at scale, and if so, how?
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Building Ideal Customer Relationships for Agents

Here are our top 8 tips for agents to level up the quality of their valuable client relationships with a digital-first approach.
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Understanding Customer Experience to Qualify Leads

How agents can wield the powers of digital marketing operations platforms to truly better understand target audiences and convert visitors into qualified leads?
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Turning Anonymous Web Traffic Into New Customers

Every visitor is potential for a solid, qualified lead, so agents must be vigilant in ensuring their website has optimized all customer journey touchpoints.
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How Can A/B Testing Increase Agent Productivity?

A/B tests are a necessary step for agents to enhance the performances of their website and marketing campaigns. Here are a few things to keep in mind.
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How agents can perfect their ideal tech stack

Customers today are digitally agile, and successful agents are able to support them on their property journey by choosing the right digital solutions.
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Why Targeting Matters for Real Estate Agents

Agents are employing a more targeted, data-led approach to their marketing programs that go beyond just location priming - with successful results.
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How Can Location Targeting Help Estate Agents?

With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...
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Content Marketing for the Real Estate Industry

Agents and real estate firms need to go above and beyond to scale for success and generate leads when it comes to content marketing.
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7 Reasons Why Mobile Matters To Your Marketing

Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.
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A Short Glossary of Metrics for the Digital Agent

Here are some of the hardest-working KPIs that every successful digital agent should have a firm grasp of to enhance their digital marketing strategy.
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The Value in Mobile Optimization for Agents

With 80% of today’s homebuyers searching for a home online, how important is it for agents to get their digital platforms mobile-friendly? And where to start?
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The Role of Progressive Profiling in Real Estate

Purported to improve conversion rates by 20%, progressive profiling can help agents deliver more intelligent marketing programs and service, at scale.
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How Does The iOS14 Notice From Facebook Affect Me?

If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...
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Is your real estate website compatible with CRM?

Your CRM system is the safe that holds your customer information and captures valuable leads, but is yours up to the job? See our essential checklist below…
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How to Replicate Real Estate Success with Data

Digital agents today are adopting AI-powered platforms to extract more insights and value from huge amounts of data - and repeat the entire process to scale.
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A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”
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The 4 Most Common Mistakes Real Estate Firms Make

What are the most common mistakes real estate companies are making when it comes to their digital marketing strategy - and how can they do better?
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What do your top RE competitors have in common?

Many real estate firms have the digital infrastructure to run campaigns, but what are the top 10 doing differently? And does your business measure up?
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Effective Demand Generation in Real Estate

Many property firms appear to have the digital infrastructure to run extensive campaigns, but how can they actually utilize them fully and productively?
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How Agents Can Own the Customer Journey

With many customers now starting their property journey digitally via portals, how can agents position themselves as the much-needed expert in the room?
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A Digital-First Approach to Your Customer Journey

Here's how agents can heighten the customer journey by providing excellent digital strategy powered by tailored marketing programs.
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What is the Impact of the UK Stamp Duty Extension?

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?
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Digital Marketing and the Truth about Relevance

As social media platforms have fundamentally changed our marketing strategies, the importance of our KPIs has changed and so has our understanding of reach.
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Risks and Benefits of Portals for Estate Agents

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search?
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SEO: Is it Easy To Find Your Real Estate Website?

Many agents don't realize that their website performance may be hindered by competitors in the same vicinity and poor SEO strategy. Here's how to combat that.
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6 Ways for Agents to Balance Brand and Lead Gen

It's difficult in real estate to strike a delicate balance between brand building and gathering quality leads. Here are 6 best practices for agents to follow.
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The ROI Calculator: Maximising Digital Campaigns

Adopting digital is a crucial first step for the modern agent that increases results and gives a competitive edge. But how can it work harder to maximise ROI?
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The Global Effect of a Vaccine on Real Estate

From decentralisation to a housing market in limbo, how will the COVID-19 vaccine impact the real estate industry?
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How Will a Vaccine Impact the Property Industry?

As the UK becomes the first nation to approve a COVID vaccine, we take a look at how this development could affect the property industry.
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Is Your Agent Style Keeping Customers Happy?

Unique style or reassuring familiar? With customer satisfaction vital for winning listings and referrals, what are sellers really looking for from their agent?
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How To Make Your Real Estate Website Your MVP

How can digital agents build a fully-functioning, consumer-oriented website that will fast become the MVP of their career?
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Being a "local expert" inside a national RE brand

Here are 6 ways an estate agent who is part of a national real estate agency can deliver that all-important local expertise that buyers and sellers look for.
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Creating Best Customer Experiences With Automation

Live Chat vs Chatbot vs Intelligent Widget: Which automation-driven solution creates the best customer experience and efficiency for your website?
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“You are free to move. But...” New lockdown rules

“You are free to move home. However…” Advice for agents on buying, selling, and showing property in the UK during the 2nd wave lockdown (November 2020)
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What Millennial Homebuyers Expect From Their Agent

With millennials now the largest sector of homebuyers, how can agents deliver a digital-led approach attuned to this tech-savvy, well-educated audience?
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Real Estate Social Media Headlines That Work

Here are three types of winning headlines that will boost any agent's social media strategy and compel readers to click through to your website.
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Stuck for Real Estate Social Media Content Ideas?

Here are some foolproof ideas for agents who may have a creative block when it comes to the different kinds of content required for social media.
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COVID-19 and What 2021 Holds for the RE Industry

A look at how the pandemic has impacted different regional real estate markets, and what the property sector may face in 2021.
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Digital Transformation of the Real Estate Industry

How is digital transformation increasing agent success in the real estate sector, and what impact is there on CX and the customer journey?
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What are Brokerages Doing to Retain Their Agents?

The percentage of agents who call it quits within the first five years is an alarming 85-90%. Here are 10 solutions brokerages can adopt to get them to stay.
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13 Tips for Winning Real Estate Social Media Posts

Here are 13 top tips to create winning real estate social media posts. This actionable list will help you transform your social channel strategy.
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Is Location Still the Top Priority for Homebuyers?

More than one-third of UK buyers have shifted priorities since 2020. Here's why agents need to pay attention to new customer purchasing trends and priorities.
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Social Media Content Ideas – The COVID-19 Edition

Here are a few tips that are very important for agents as they continue to use social media marketing for business in these unprecedented times.
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The Changing Needs of Modern Real Estate Consumers

How are the needs of property buyers and sellers changing in an increasingly digital world, and what are modern agents doing to ensure customer satisfaction?
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Real Estate Marketing Automation and Revenue Growth

77% of CMOs at top-performing companies cite Marketing Automation as a significant contributor to revenue growth. Here's why that matters for real estate.
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Online Auctions: A New Way to Buy & Sell Property?

In response to COVID-19 online property auctions are on the rise. Here’s our guide to what real estate agents need to know to avoid being left behind.
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A Real Estate Agent’s Defensive Strategy For FSBO

Here's how real estate agents can address their tech-savvy consumer, emboldened by proptech and a DIY attitude regarding For-Sale-By-Owner trends.
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