Emerging Digital Marketing Trends Will Continue to Impact Real Estate

Automation has become the next natural step for agents and real estate companies serious about scaling their businesses, learn more here!

Agents who have been around the block know that negotiation and meeting prospects are only a fraction of the job.

Here are some of the most effective tactics that the most successful agents use to get ahead in business.

7 traits of highly successful real estate agents, learn more about these traits here!

Munyaradzi Hoto is Chief Customer and Marketing Officer at Adfenix, and in this session, he shares industry insight on Prioritising the Digital Experience.

Marketing automation market is expected to continue growing at 8.55% and projected to be worth $6.4 billion by 2024, learn more marketing automation here.

Meris Blumstein and Tay Tiwoni, licensed real estate brokers at Corcoran sharing their insight on the Secrets of successful real estate agents.

Here are some of the most highly recommended, actionable steps brokerages and agencies can take to retain their valuable agents in 2022.

Kenny Truong is the Founder of Fast Real Estate, read more about his valuable and unique insight on the Secrets of successful real estate agents.

Marketing operations is the future, minimizing the need for repetitive human intervention with boosted machine learning (ML) powered platforms. Learn more here!

Panel discussion at Real Conf. 2021 tackling the topic of marrying the importance of local expertise with a strong national brand in the Real Estate Industry.

The onslaught of digital transformation trends that transpired from the last few years has been unprecedented, read more about the trends for 2022 here.

Drew Coleman is the Founder of the Drew Coleman Team and is one of Oregon’s most decorated real estate brokers, read more about his view on successful agents.

Today, 60% of large tech companies say they have a designated marketing operations role in place, learn more about implementing successful marketing operations.

Britt Chester from Tribus highlights that the core website is there for a number of reasons, read more in this Real Insights article!

Marketing operations as a process is heavily involved with the behind-the-scenes machine, and today’s digital agents are becoming more involved in the process.

A smooth-running marketing operations strategy will look different from business to business, read more about the benefits of using marketing operation tactics.

Read about the insights Douglas Driscoll is sharing about the real estate portals all across the globe.

A study showed that marketing operations influence over 75% of all business leads in most companies, learn more about marketing operations here.

Per Hedenmark's keynote session at Real Conf. cover the overriding question, “What the digital landscape looks like today" in the Real Estate industry.

Digital transformation has not only kept the inertia of the industry going over the last couple of years, but unlocked new growth areas.

This panel discussion during Adfenix Real Conf. 2021 shares unique insights on why agents should ensure their website gains value and secures future wins.

Real estate is notorious for having a diversity problem. Progress exists, but what does diversity look like in the face of a modern, digital world today?

Women are playing larger roles in leading the different sectors of real estate, yet the pay gap between male and female counterparts still has a long way to go.

During Adfenix Real Conf. 2021, Carl-Fredrik Mandrapa Olsson discusses attribution in real estate digital marketing, and why so few agencies do it well.

During Adfenix Real Conf. 2021, Carl-Johan Troedsson shared why modern homeowners expect agencies to be digitally agile and adept with new technologies.

Women represent the majority of the real estate taskforce but are heavily under-represented in leadership positions. How are times (and agencies) changing that?

During Adfenix Real Conf. 2021, Erik Wikander shares insight on how agents can create digital touchpoints to fill the pipeline with valuable, qualified leads.

5G is still in the process of full adoption, but it's predicted to enhance systems in the property sector. Here's how 5G will impact modern agents.

Shifting customer behaviours are accelerating real estate's adoption of tech solutions; here's why the rise of proptech trends is only beginning.

Here are the top 8 proptech trends that have gained traction in the last two years, and are projected to make a significant impact in the coming years.

This expert panel discussion during Adfenix Real Conf. 2021 reveals valuable insight on how real estate has evolved in the last decade.

Real estate is embracing Smart Real Estate, which operates on real-time information and data-backed insights that improve form, function & performance.

During Adfenix Real Conf. 2021, Quedro CEO Stefan Bjärkefur shares why data is so crucial yet so scattered, and how real estate companies can address the issue.

During Adfenix Real Conf. 2021, Anton Andersson discussed the value of social media marketing in the property sector, breaking it down into 3 hard truths.

Digital twins have become one of the top RE strategic trends since 2017, reducing costs and improving risk assessment. How will they impact other RE players?

What does the shutdown of Zillow Offers - aimed to bridge property buyers and sellers - mean for agents and digital marketing in real estate?

The pandemic has accelerated the adoption of proptech, including virtual tours. Here are the pros and cons of asking buyers to buy property from a distance.

Here's why 77% of CMOs cite marketing automation as a significant contributor to revenue growth and vital source of actionable insight for real estate agents.

Here's how successful agents are using new technologies to enhance CX, add true value to the customer journey, and promote maximum returns.

Digital transformation of the real estate industry involves two distinct steps: digitisation; and digitalisation. But what does it all mean for agencies?

A stellar MA strategy takes time to perfect, and regular benchmarking, analysis, A/B testing and adjustments can all help to ensure long-term success.

Agents need to choose their tech platforms carefully for maximum productivity and to create real value for their clients. Here are some things to keep in mind.

Scaling can’t be done by spreading things thinner than they already are, but reassessing and realigning processes better align with business goals.

Here's how brokerages are replicating success using the right automation tools and platforms to extract meaning out of the vast amounts of data coming in.

Brokerages and real estate companies are grappling with the return to the office; how has the pandemic shifted the work dynamic for local agents?

Browsing property portals is popular among online buyers and window-shoppers alike, but how do they really measure up against the agent-led approach?

Here are the most compelling ways in which successful agents are tapping into organic reach to make their content go the extra mile with clients.

Here's how the state of organic reach stands today for agents in the face of towering pay-to-play business models in real estate digital marketing.

Virtual tours have been a lifeline for real estate agents in a post-pandemic age, and statistics reveal why they're such a boost to customer engagement.

Because customers today are digitally suave, agents know keeping their brand top-of-mind for their audiences is by targeting the right media at the right time.

Generating leads is a significant but time-consuming activity for all digital agents, but which is the best route: quality or quantity?

Every real estate agent wants the roadmap to a strategy that hits their business goals again and again. But can they do this at scale, and if so, how?

Here are our top 8 tips for agents to level up the quality of their valuable client relationships with a digital-first approach.

How agents can wield the powers of digital marketing operations platforms to truly better understand target audiences and convert visitors into qualified leads?

Every visitor is potential for a solid, qualified lead, so agents must be vigilant in ensuring their website has optimized all customer journey touchpoints.

A/B tests are a necessary step for agents to enhance the performances of their website and marketing campaigns. Here are a few things to keep in mind.

Customers today are digitally agile, and successful agents are able to support them on their property journey by choosing the right digital solutions.

Agents are employing a more targeted, data-led approach to their marketing programs that go beyond just location priming - with successful results.

With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...

Agents and real estate firms need to go above and beyond to scale for success and generate leads when it comes to content marketing.

Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.

Here are some of the hardest-working KPIs that every successful digital agent should have a firm grasp of to enhance their digital marketing strategy.

With 80% of today’s homebuyers searching for a home online, how important is it for agents to get their digital platforms mobile-friendly? And where to start?

Purported to improve conversion rates by 20%, progressive profiling can help agents deliver more intelligent marketing programs and service, at scale.

If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...

Your CRM system is the safe that holds your customer information and captures valuable leads, but is yours up to the job? See our essential checklist below…

Digital agents today are adopting AI-powered platforms to extract more insights and value from huge amounts of data - and repeat the entire process to scale.

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

What are the most common mistakes real estate companies are making when it comes to their digital marketing strategy - and how can they do better?

Many real estate firms have the digital infrastructure to run campaigns, but what are the top 10 doing differently? And does your business measure up?

Many property firms appear to have the digital infrastructure to run extensive campaigns, but how can they actually utilize them fully and productively?

With many customers now starting their property journey digitally via portals, how can agents position themselves as the much-needed expert in the room?

Here's how agents can heighten the customer journey by providing excellent digital strategy powered by tailored marketing programs.

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?

As social media platforms have fundamentally changed our marketing strategies, the importance of our KPIs has changed and so has our understanding of reach.

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search?

Many agents don't realize that their website performance may be hindered by competitors in the same vicinity and poor SEO strategy. Here's how to combat that.

It's difficult in real estate to strike a delicate balance between brand building and gathering quality leads. Here are 6 best practices for agents to follow.

Adopting digital is a crucial first step for the modern agent that increases results and gives a competitive edge. But how can it work harder to maximise ROI?

From decentralisation to a housing market in limbo, how will the COVID-19 vaccine impact the real estate industry?

As the UK becomes the first nation to approve a COVID vaccine, we take a look at how this development could affect the property industry.

Unique style or reassuring familiar? With customer satisfaction vital for winning listings and referrals, what are sellers really looking for from their agent?

How can digital agents build a fully-functioning, consumer-oriented website that will fast become the MVP of their career?

Here are 6 ways an estate agent who is part of a national real estate agency can deliver that all-important local expertise that buyers and sellers look for.

Live Chat vs Chatbot vs Intelligent Widget: Which automation-driven solution creates the best customer experience and efficiency for your website?

“You are free to move home. However…” Advice for agents on buying, selling, and showing property in the UK during the 2nd wave lockdown (November 2020)

With millennials now the largest sector of homebuyers, how can agents deliver a digital-led approach attuned to this tech-savvy, well-educated audience?

Here are three types of winning headlines that will boost any agent's social media strategy and compel readers to click through to your website.

Here are some foolproof ideas for agents who may have a creative block when it comes to the different kinds of content required for social media.

A look at how the pandemic has impacted different regional real estate markets, and what the property sector may face in 2021.

How is digital transformation increasing agent success in the real estate sector, and what impact is there on CX and the customer journey?

The percentage of agents who call it quits within the first five years is an alarming 85-90%. Here are 10 solutions brokerages can adopt to get them to stay.

Here are 13 top tips to create winning real estate social media posts. This actionable list will help you transform your social channel strategy.

More than one-third of UK buyers have shifted priorities since 2020. Here's why agents need to pay attention to new customer purchasing trends and priorities.

Here are a few tips that are very important for agents as they continue to use social media marketing for business in these unprecedented times.

How are the needs of property buyers and sellers changing in an increasingly digital world, and what are modern agents doing to ensure customer satisfaction?

77% of CMOs at top-performing companies cite Marketing Automation as a significant contributor to revenue growth. Here's why that matters for real estate.

In response to COVID-19 online property auctions are on the rise. Here’s our guide to what real estate agents need to know to avoid being left behind.

Here's how real estate agents can address their tech-savvy consumer, emboldened by proptech and a DIY attitude regarding For-Sale-By-Owner trends.