Why Emerging Digital Marketing Trends Will Continue to Impact Real Estate

The impact and importance of digital marketing in real estate is undeniable, and although it is a difficult mechanism to wield effectively at first, those that do without it entirely simply don’t get very far...

Automation has become the next natural step for agents and real estate companies serious about scaling their businesses, learn more here!

Agents who have been around the block know that negotiation and meeting prospects are only a fraction of the job.

Here are some of the most effective tactics that the most successful agents use to get ahead in business.

7 traits of highly successful real estate agents, learn more about these traits here!

Munyaradzi Hoto is Chief Customer and Marketing Officer at Adfenix, and in this session, he shares industry insight on Prioritising the Digital Experience.

Marketing automation market is expected to continue growing at 8.55% and projected to be worth $6.4 billion by 2024, learn more marketing automation here.

Meris Blumstein and Tay Tiwoni, licensed real estate brokers at Corcoran sharing their insight on the Secrets of successful real estate agents.

Here are some of the most highly recommended, actionable steps brokerages and agencies can take to retain their valuable agents in 2022.

Kenny Truong is the Founder of Fast Real Estate, read more about his valuable and unique insight on the Secrets of successful real estate agents.

Adfenix is pleased to announce a new partnership with Seven Gables Real Estate, a luxury brokerage based in California, USA.

Marketing operations is the future, minimizing the need for repetitive human intervention with boosted machine learning (ML) powered platforms. Learn more here!

Ny Vy, recipient of the 2020 Brokerage Office of the Year in Gothenburg has recently partnered up with Adfenix.

Panel discussion at Real Conf. 2021 tackling the topic of marrying the importance of local expertise with a strong national brand in the Real Estate Industry.

The onslaught of digital transformation trends that transpired from the last few years has been unprecedented, read more about the trends for 2022 here.

Drew Coleman is the Founder of the Drew Coleman Team and is one of Oregon’s most decorated real estate brokers, read more about his view on successful agents.

Today, 60% of large tech companies say they have a designated marketing operations role in place, learn more about implementing successful marketing operations.

Britt Chester from Tribus highlights that the core website is there for a number of reasons, read more in this Real Insights article!

Adfenix is pleased to announce a new partnership with Briggs Freeman Sotheby’s International Realty, the leading luxury real estate brokerage in North Texas.

Marketing operations as a process is heavily involved with the behind-the-scenes machine, and today’s digital agents are becoming more involved in the process.

Adfenix is pleased to announce a new partnership with William Pitt - Julia B. Fee Sotheby’s International Realty, the award-winning leading real estate luxury brokerage.

A smooth-running marketing operations strategy will look different from business to business, read more about the benefits of using marketing operation tactics.

Read about the insights Douglas Driscoll is sharing about the real estate portals all across the globe.

A study showed that marketing operations influence over 75% of all business leads in most companies, learn more about marketing operations here.

Adfenix featured in Inman News, an article written by the prop-tech journalist, Craig C. Rowe.

Per Hedenmark's keynote session at Real Conf. cover the overriding question, “What the digital landscape looks like today" in the Real Estate industry.

New partnership with premier real estate company BHHS Florida Network Realty.

Digital transformation has not only kept the inertia of the industry going over the last couple of years, but unlocked new growth areas.

This panel discussion during Adfenix Real Conf. 2021 shares unique insights on why agents should ensure their website gains value and secures future wins.

Adfenix is pleased to announce a new partnership with leading luxury brokerage firm, Kentwood Real Estate.

Real estate is notorious for having a diversity problem. Progress exists, but what does diversity look like in the face of a modern, digital world today?

Women are playing larger roles in leading the different sectors of real estate, yet the pay gap between male and female counterparts still has a long way to go.

During Adfenix Real Conf. 2021, Carl-Fredrik Mandrapa Olsson discusses attribution in real estate digital marketing, and why so few agencies do it well.

During Adfenix Real Conf. 2021, Carl-Johan Troedsson shared why modern homeowners expect agencies to be digitally agile and adept with new technologies.

Women represent the majority of the real estate taskforce but are heavily under-represented in leadership positions. How are times (and agencies) changing that?

During Adfenix Real Conf. 2021, Erik Wikander shares insight on how agents can create digital touchpoints to fill the pipeline with valuable, qualified leads.

5G is still in the process of full adoption, but it's predicted to enhance systems in the property sector. Here's how 5G will impact modern agents.

Shifting customer behaviours are accelerating real estate's adoption of tech solutions; here's why the rise of proptech trends is only beginning.

Here are the top 8 proptech trends that have gained traction in the last two years, and are projected to make a significant impact in the coming years.

This expert panel discussion during Adfenix Real Conf. 2021 reveals valuable insight on how real estate has evolved in the last decade.

Real estate is embracing Smart Real Estate, which operates on real-time information and data-backed insights that improve form, function & performance.

During Adfenix Real Conf. 2021, Quedro CEO Stefan Bjärkefur shares why data is so crucial yet so scattered, and how real estate companies can address the issue.

During Adfenix Real Conf. 2021, Anton Andersson discussed the value of social media marketing in the property sector, breaking it down into 3 hard truths.

Digital twins have become one of the top RE strategic trends since 2017, reducing costs and improving risk assessment. How will they impact other RE players?

What does the shutdown of Zillow Offers - aimed to bridge property buyers and sellers - mean for agents and digital marketing in real estate?

Adfenix is delighted to be awarded the “Best International Growth” title at the EY Entrepreneur of the Year event held in Gothenburg last week.

The pandemic has accelerated the adoption of proptech, including virtual tours. Here are the pros and cons of asking buyers to buy property from a distance.

Here's how successful agents are using new technologies to enhance CX, add true value to the customer journey, and promote maximum returns.

Digital transformation of the real estate industry involves two distinct steps: digitisation; and digitalisation. But what does it all mean for agencies?

A stellar MA strategy takes time to perfect, and regular benchmarking, analysis, A/B testing and adjustments can all help to ensure long-term success.

Here's why 77% of CMOs cite marketing automation as a significant contributor to revenue growth and vital source of actionable insight for real estate agents.

Agents need to choose their tech platforms carefully for maximum productivity and to create real value for their clients. Here are some things to keep in mind.

Here's how brokerages are replicating success using the right automation tools and platforms to extract meaning out of the vast amounts of data coming in.

Scaling can’t be done by spreading things thinner than they already are, but reassessing and realigning processes better align with business goals.

Brokerages and real estate companies are grappling with the return to the office; how has the pandemic shifted the work dynamic for local agents?

Browsing property portals is popular among online buyers and window-shoppers alike, but how do they really measure up against the agent-led approach?

Here are the most compelling ways in which successful agents are tapping into organic reach to make their content go the extra mile with clients.

Here's how the state of organic reach stands today for agents in the face of towering pay-to-play business models in real estate digital marketing.

Virtual tours have been a lifeline for real estate agents in a post-pandemic age, and statistics reveal why they're such a boost to customer engagement.

Because customers today are digitally suave, agents know keeping their brand top-of-mind for their audiences is by targeting the right media at the right time.

Generating leads is a significant but time-consuming activity for all digital agents, but which is the best route: quality or quantity?

Every real estate agent wants the roadmap to a strategy that hits their business goals again and again. But can they do this at scale, and if so, how?

Here are our top 8 tips for agents to level up the quality of their valuable client relationships with a digital-first approach.

How agents can wield the powers of digital marketing operations platforms to truly better understand target audiences and convert visitors into qualified leads?

Every visitor is potential for a solid, qualified lead, so agents must be vigilant in ensuring their website has optimized all customer journey touchpoints.

A/B tests are a necessary step for agents to enhance the performances of their website and marketing campaigns. Here are a few things to keep in mind.

Customers today are digitally agile, and successful agents are able to support them on their property journey by choosing the right digital solutions.

Agents are employing a more targeted, data-led approach to their marketing programs that go beyond just location priming - with successful results.

Marketing automation platform Adfenix announces the acquisition of specialised sales engine Quedro, to create full-spectrum marketing programs for real estate.

Marketing Automation platform Adfenix partners with highly respected real estate conference Inman Connect to solve the attribution problem through AI digital marketing and lead generation.

With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...

Agents and real estate firms need to go above and beyond to scale for success and generate leads when it comes to content marketing.

Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.

Here are some of the hardest-working KPIs that every successful digital agent should have a firm grasp of to enhance their digital marketing strategy.

With 80% of today’s homebuyers searching for a home online, how important is it for agents to get their digital platforms mobile-friendly? And where to start?

Purported to improve conversion rates by 20%, progressive profiling can help agents deliver more intelligent marketing programs and service, at scale.

Introducing an exciting new capability via the Adfenix platform: flexible, multi-purpose advertising that delivers the AI-powered targeting you expect from Adfenix to drive results for any project. Meet Tailored Campaigns from Adfenix.

If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...

Your CRM system is the safe that holds your customer information and captures valuable leads, but is yours up to the job? See our essential checklist below…

Digital agents today are adopting AI-powered platforms to extract more insights and value from huge amounts of data - and repeat the entire process to scale.

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

What are the most common mistakes real estate companies are making when it comes to their digital marketing strategy - and how can they do better?

Many real estate firms have the digital infrastructure to run campaigns, but what are the top 10 doing differently? And does your business measure up?

Many property firms appear to have the digital infrastructure to run extensive campaigns, but how can they actually utilize them fully and productively?

With many customers now starting their property journey digitally via portals, how can agents position themselves as the much-needed expert in the room?

Here's how agents can heighten the customer journey by providing excellent digital strategy powered by tailored marketing programs.

Access your results whenever, and in whatever format, you need them.

In response to requests from our customers, we are excited to announce the launch of Upcoming Listings. This new feature allows users of the Adfenix platform to share new properties with potential buyers before they are launched onto the market.

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?

As social media platforms have fundamentally changed our marketing strategies, the importance of our KPIs has changed and so has our understanding of reach.

Elevating Daniel Kamcevski as Vice President of Engineering and Adnan Dervisevic as Full Stack Team Leader

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search?

Many agents don't realize that their website performance may be hindered by competitors in the same vicinity and poor SEO strategy. Here's how to combat that.

Marketing Automation platform Adfenix reconnects with Kenny Truong to bring a digital marketing differentiator to Fast Real Estate agents.

Marketing Automation platform Adfenix partners with luxury property brand Kuper Sotheby’s International Realty to build a digital marketing strategy that delivers freedom and flexibility for its agents.

Intero, a Berkshire Hathaway affiliate and BHHS Fox & Roach have recently decided to partner up and launch with the Adfenix platform in order to secure the future growth of their businesses.

Marketing Automation platform Adfenix partners with highly respected residential real estate firm Willis Allen to launch Willis Allen AI for enhanced digital marketing and lead generation.

It's difficult in real estate to strike a delicate balance between brand building and gathering quality leads. Here are 6 best practices for agents to follow.

Elevating George Okoronkwo to Head of Customer Success and Victoria Talbot to Head of Business Operations

Adfenix launches the first step in a major integration project with market-leading CRM systems