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Proptech Trends to Continue in 2022-2025

June 20, 2022

The Emerging Trends in Real Estate Europe 2021 revealed that 78% of survey respondents believe the use of technologies for the property sector (proptech) is set to continue trending upwards over the next three to five years, with investments expected to reach $69 trillion by 2030.

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The 8 Biggest Proptech Trends of 2022

We know that proptech has the ability to improve many real estate processes in ways that have changed the way investors, agents, owners and customers operate, but what are the biggest trends within proptech itself that we are seeing in 2022?
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How Proptech is Disrupting and Shaping Real Estate

Real estate is considered the most important and largest asset class in the world, yet it is known for being resistant to change and, today, is still in the early stages of tech adoption, especially when compared to other industries.
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A Global Snapshot of Proptech

What is proptech exactly? It is the approach whereby technology is used to harness and promote more efficient systems rooted in digital solutions and cater to new consumption patterns within the real estate industry.
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Why Emerging Digital Marketing Trends Will Continue to Impact Real Estate

Why are emerging digital marketing trends, as novel as they can be, so important for the future of continued real estate agent success?
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6 Impactful Digital Marketing Assets for Real Estate

The impact and importance of digital marketing in real estate is undeniable, and although it is a difficult mechanism to wield effectively at first, those that do without it entirely simply don’t get very far...
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How Agents are Using Marketing Automation to Scale for Success

Automation has become the next natural step for agents and real estate companies serious about scaling their businesses, learn more here!
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The Importance of Real Estate Agent Retention

Agents who have been around the block know that negotiation and meeting prospects are only a fraction of the job.
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Secret Tactics of Top-Tier Real Estate Agents

Here are some of the most effective tactics that the most successful agents use to get ahead in business.
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Successful Real Estate Agents Share These 7 Traits

7 traits of highly successful real estate agents, learn more about these traits here!
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Prioritising the Digital Experience

Munyaradzi Hoto is Chief Customer and Marketing Officer at Adfenix, and in this session, he shares industry insight on Prioritising the Digital Experience.
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Marketing Automation Trends in 2022 and beyond

Marketing automation market is expected to continue growing at 8.55% and projected to be worth $6.4 billion by 2024, learn more marketing automation here.
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Secrets of Successful Real Estate Agents (Ep 3)

Meris Blumstein and Tay Tiwoni, licensed real estate brokers at Corcoran sharing their insight on the Secrets of successful real estate agents.
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8 Real Estate Agent Retention Strategies for 2022

Here are some of the most highly recommended, actionable steps brokerages and agencies can take to retain their valuable agents in 2022.
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Secrets of Successful Real Estate Agents (Ep 2)

Kenny Truong is the Founder of Fast Real Estate, read more about his valuable and unique insight on the Secrets of successful real estate agents.
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Welcoming Seven Gables Real Estate to Adfenix Marketing Programs

Adfenix is pleased to announce a new partnership with Seven Gables Real Estate, a luxury brokerage based in California, USA.
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Marketing Operations for Real Estate

Marketing operations is the future, minimizing the need for repetitive human intervention with boosted machine learning (ML) powered platforms. Learn more here!
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Welcoming Swedish brokerage Ny Vy to Adfenix

Ny Vy, recipient of the 2020 Brokerage Office of the Year in Gothenburg has recently partnered up with Adfenix.
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Marrying the importance of local expertise with a strong national brand

Panel discussion at Real Conf. 2021 tackling the topic of marrying the importance of local expertise with a strong national brand in the Real Estate Industry.
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The Digital Transformation Real Estate Trends of 2022 and Beyond

The onslaught of digital transformation trends that transpired from the last few years has been unprecedented, read more about the trends for 2022 here.
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Secrets of Successful Real Estate Agents (Ep 1)

Drew Coleman is the Founder of the Drew Coleman Team and is one of Oregon’s most decorated real estate brokers, read more about his view on successful agents.
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Successful Marketing Operations in Real Estate

Today, 60% of large tech companies say they have a designated marketing operations role in place, learn more about implementing successful marketing operations.
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What do clients and agents expect from a brokerage website

Britt Chester from Tribus highlights that the core website is there for a number of reasons, read more in this Real Insights article!
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New partnership with Briggs Freeman Sotheby’s International Realty

Adfenix is pleased to announce a new partnership with Briggs Freeman Sotheby’s International Realty, the leading luxury real estate brokerage in North Texas.
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Marketing Operations for Agents / Realtors

Marketing operations as a process is heavily involved with the behind-the-scenes machine, and today’s digital agents are becoming more involved in the process.
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New partnership with William Pitt - Julia B. Fee Sotheby’s International Realty

Adfenix is pleased to announce a new partnership with William Pitt - Julia B. Fee Sotheby’s International Realty, the award-winning leading real estate luxury brokerage.
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Benefits of Marketing Operations in Real Estate

A smooth-running marketing operations strategy will look different from business to business, read more about the benefits of using marketing operation tactics.
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The Risks and Benefits of Portals for Estate Agents

Read about the insights Douglas Driscoll is sharing about the real estate portals all across the globe.
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Marketing Operations for Real Estate

A study showed that marketing operations influence over 75% of all business leads in most companies, learn more about marketing operations here.
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Marketing tech company Adfenix rises into US market as big brokerages face new threats

Adfenix featured in Inman News, an article written by the prop-tech journalist, Craig C. Rowe.
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What the digital landscape looks like today

Per Hedenmark's keynote session at Real Conf. cover the overriding question, “What the digital landscape looks like today" in the Real Estate industry.
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New partnership with premier real estate company BHHS Florida Network Realty

New partnership with premier real estate company BHHS Florida Network Realty.
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The Digital Transformation of Real Estate is Just Beginning

Digital transformation has not only kept the inertia of the industry going over the last couple of years, but unlocked new growth areas.
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Turn your website into a strategic asset

This panel discussion during Adfenix Real Conf. 2021 shares unique insights on why agents should ensure their website gains value and secures future wins.
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New partnership with leading luxury brokerage firm, Kentwood Real Estate

Adfenix is pleased to announce a new partnership with leading luxury brokerage firm, Kentwood Real Estate.
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Diversity/ethnic minorities in Real Estate

Real estate is notorious for having a diversity problem. Progress exists, but what does diversity look like in the face of a modern, digital world today?
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Women in Real Estate Around the World

Women are playing larger roles in leading the different sectors of real estate, yet the pay gap between male and female counterparts still has a long way to go.
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The Quest for Attribution

During Adfenix Real Conf. 2021, Carl-Fredrik Mandrapa Olsson discusses attribution in real estate digital marketing, and why so few agencies do it well.
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What the modern homeowner expects from brokerages

During Adfenix Real Conf. 2021, Carl-Johan Troedsson shared why modern homeowners expect agencies to be digitally agile and adept with new technologies.
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Women in Real Estate Leadership Roles - are we seeing progress?

Women represent the majority of the real estate taskforce but are heavily under-represented in leadership positions. How are times (and agencies) changing that?
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How to help agents to fill the pipe with leads

During Adfenix Real Conf. 2021, Erik Wikander shares insight on how agents can create digital touchpoints to fill the pipeline with valuable, qualified leads.
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Will 5G accelerate evolution in Real Estate?

5G is still in the process of full adoption, but it's predicted to enhance systems in the property sector. Here's how 5G will impact modern agents.
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The Rise of Proptech (and other RE) Trends in 2021

Shifting customer behaviours are accelerating real estate's adoption of tech solutions; here's why the rise of proptech trends is only beginning.
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Proptech Trends Here to Stay in the Next 5 Years

Here are the top 8 proptech trends that have gained traction in the last two years, and are projected to make a significant impact in the coming years.
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The New Role of Digital in the Property Journey

This expert panel discussion during Adfenix Real Conf. 2021 reveals valuable insight on how real estate has evolved in the last decade.
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Smart Real Estate: The Advent of Smart Buildings and Smart Cities

Real estate is embracing Smart Real Estate, which operates on real-time information and data-backed insights that improve form, function & performance.
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Value of Data in the Real Estate Industry

During Adfenix Real Conf. 2021, Quedro CEO Stefan Bjärkefur shares why data is so crucial yet so scattered, and how real estate companies can address the issue.
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Value of Social Media Marketing in the Real Estate Industry

During Adfenix Real Conf. 2021, Anton Andersson discussed the value of social media marketing in the property sector, breaking it down into 3 hard truths.
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What role do digital twins play in RE

Digital twins have become one of the top RE strategic trends since 2017, reducing costs and improving risk assessment. How will they impact other RE players?
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Zillow shutting down its iBuyer business

What does the shutdown of Zillow Offers - aimed to bridge property buyers and sellers - mean for agents and digital marketing in real estate?
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Adfenix wins “Best International Growth” title at the EY Entrepreneur of the Year

Adfenix is delighted to be awarded the “Best International Growth” title at the EY Entrepreneur of the Year event held in Gothenburg last week.
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Would You Buy A House Without Stepping Inside?

The pandemic has accelerated the adoption of proptech, including virtual tours. Here are the pros and cons of asking buyers to buy property from a distance.
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Using CX to Qualify Leads

Here's how successful agents are using new technologies to enhance CX, add true value to the customer journey, and promote maximum returns.
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Digital Transformation in RE

Digital transformation of the real estate industry involves two distinct steps: digitisation; and digitalisation. But what does it all mean for agencies?
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Golden Rules of Adopting MA

A stellar MA strategy takes time to perfect, and regular benchmarking, analysis, A/B testing and adjustments can all help to ensure long-term success.
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Marketing Automation for RE

Here's why 77% of CMOs cite marketing automation as a significant contributor to revenue growth and vital source of actionable insight for real estate agents.
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The Tech-Enabled Agent

Agents need to choose their tech platforms carefully for maximum productivity and to create real value for their clients. Here are some things to keep in mind.
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Replicating Success With Data

Here's how brokerages are replicating success using the right automation tools and platforms to extract meaning out of the vast amounts of data coming in.
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How to Add Scale to Success

Scaling can’t be done by spreading things thinner than they already are, but reassessing and realigning processes better align with business goals.
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What to Consider When Moving Back to the Office

Brokerages and real estate companies are grappling with the return to the office; how has the pandemic shifted the work dynamic for local agents?
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Agent vs Portal: Strengths and Weaknesses

Browsing property portals is popular among online buyers and window-shoppers alike, but how do they really measure up against the agent-led approach?
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Organic Reach - Best Practices for Agents in 2021

Here are the most compelling ways in which successful agents are tapping into organic reach to make their content go the extra mile with clients.
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Understanding The Myth Around Organic Reach

Here's how the state of organic reach stands today for agents in the face of towering pay-to-play business models in real estate digital marketing.
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Why Real Estate Virtual Tours Are Here To Stay

Virtual tours have been a lifeline for real estate agents in a post-pandemic age, and statistics reveal why they're such a boost to customer engagement.
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Using The Right Media at the Right Moment

Because customers today are digitally suave, agents know keeping their brand top-of-mind for their audiences is by targeting the right media at the right time.
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New Customers: Quality vs Quantity

Generating leads is a significant but time-consuming activity for all digital agents, but which is the best route: quality or quantity?
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How Agents Can Add Scale to Their Success

Every real estate agent wants the roadmap to a strategy that hits their business goals again and again. But can they do this at scale, and if so, how?
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Building The Ideal Customer Relationship

Here are our top 8 tips for agents to level up the quality of their valuable client relationships with a digital-first approach.
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Understanding Customer Experience to Qualify Leads

How agents can wield the powers of digital marketing operations platforms to truly better understand target audiences and convert visitors into qualified leads?
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Turning Anonymous Web Traffic Into New Customers

Every visitor is potential for a solid, qualified lead, so agents must be vigilant in ensuring their website has optimized all customer journey touchpoints.
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What is A/B Testing and Can it Help Agents?

A/B tests are a necessary step for agents to enhance the performances of their website and marketing campaigns. Here are a few things to keep in mind.
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Defining and Perfecting Your Ideal Tech Stack

Customers today are digitally agile, and successful agents are able to support them on their property journey by choosing the right digital solutions.
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Why Targeting Matters for Real Estate Agents

Agents are employing a more targeted, data-led approach to their marketing programs that go beyond just location priming - with successful results.
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Adfenix announces acquisition of Quedro

Marketing automation platform Adfenix announces the acquisition of specialised sales engine Quedro, to create full-spectrum marketing programs for real estate.
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Adfenix is proud to sponsor Inman Connect 2021

Marketing Automation platform Adfenix partners with highly respected real estate conference Inman Connect to solve the attribution problem through AI digital marketing and lead generation.
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How Can Location Targeting Help Estate Agents?

With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...
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Content Marketing for the Real Estate Industry

Agents and real estate firms need to go above and beyond to scale for success and generate leads when it comes to content marketing.
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7 Reasons Why Mobile Matters To Your Marketing

Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.
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A Short Glossary of Metrics for the Digital Agent

Here are some of the hardest-working KPIs that every successful digital agent should have a firm grasp of to enhance their digital marketing strategy.
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The Value in Mobile Optimization

With 80% of today’s homebuyers searching for a home online, how important is it for agents to get their digital platforms mobile-friendly? And where to start?
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What is progressive profiling, and do I need it?

Purported to improve conversion rates by 20%, progressive profiling can help agents deliver more intelligent marketing programs and service, at scale.
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Tailored Campaigns

Introducing an exciting new capability via the Adfenix platform: flexible, multi-purpose advertising that delivers the AI-powered targeting you expect from Adfenix to drive results for any project. Meet Tailored Campaigns from Adfenix.
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How Does The iOS14 Notice From Facebook Affect Me?

If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...
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Is your website compatible with your CRM?

Your CRM system is the safe that holds your customer information and captures valuable leads, but is yours up to the job? See our essential checklist below…
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How to Identify and Replicate Success with Data

Digital agents today are adopting AI-powered platforms to extract more insights and value from huge amounts of data - and repeat the entire process to scale.
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A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”
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What are the common mistakes made by RE firms?

What are the most common mistakes real estate companies are making when it comes to their digital marketing strategy - and how can they do better?
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What do your top competitors have in common?

Many real estate firms have the digital infrastructure to run campaigns, but what are the top 10 doing differently? And does your business measure up?
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What does effective demand generation look like?

Many property firms appear to have the digital infrastructure to run extensive campaigns, but how can they actually utilize them fully and productively?
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How Can You Own the Customer Journey?

With many customers now starting their property journey digitally via portals, how can agents position themselves as the much-needed expert in the room?
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A Digital First Approach to Your Customer Journey

Here's how agents can heighten the customer journey by providing excellent digital strategy powered by tailored marketing programs.
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Adfenix Analytics

Access your results whenever, and in whatever format, you need them.
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Upcoming Listings

In response to requests from our customers, we are excited to announce the launch of Upcoming Listings. This new feature allows users of the Adfenix platform to share new properties with potential buyers before they are launched onto the market.
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What is the Impact of the UK Stamp Duty Extension?

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?
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The Naked Truth About Relevance

As social media platforms have fundamentally changed our marketing strategies, the importance of our KPIs has changed and so has our understanding of reach.
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Adfenix Bolsters Engineering Team

Elevating Daniel Kamcevski as Vice President of Engineering and Adnan Dervisevic as Full Stack Team Leader
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Risks and Benefits of Portals for Estate Agents

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search?
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SEO: How Easy Is It To Find Your Website?

Many agents don't realize that their website performance may be hindered by competitors in the same vicinity and poor SEO strategy. Here's how to combat that.
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Partnering up with Fast Real Estate

Marketing Automation platform Adfenix reconnects with Kenny Truong to bring a digital marketing differentiator to Fast Real Estate agents.
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Partnering up with Kuper Sotheby’s

Marketing Automation platform Adfenix partners with luxury property brand Kuper Sotheby’s International Realty to build a digital marketing strategy that delivers freedom and flexibility for its agents.
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Welcoming two new BHHS powerhouses to Adfenix

Intero, a Berkshire Hathaway affiliate and BHHS Fox & Roach have recently decided to partner up and launch with the Adfenix platform in order to secure the future growth of their businesses.
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