What do your top 10 real estate competitors have in common?
Adfenix conducted research that gathered actionable, qualitative insights from the most influential firms in the industry to inform our whitepaper “The 2021 Digital Marketing Benchmark Report for Real Estate” (available for download below).
To provide a preview of some of the insights that we’ve found, we reveal what the top 10 RE competitors have in common: They all scored exceptionally high on their digital-first approach, with the top five brands scoring between 8.8 and 9.7 out of a perfect 10 for this particular criteria.
Many firms appear to have the digital infrastructure to run extensive campaigns, though not all of those are utilizing it fully. Some firms are currently spending big but the execution ranges from scattergun to targeted. And very few firms are running ongoing, automated, targeted campaigns.
Similarly, most real estate firms are making admirable efforts to market themselves via non-paid digital channels, such as organic social media and email, but few are leveraging the content and data needed to make such efforts targeted let alone automated.
We have gathered qualitative insights and ideas from the most noteworthy demand generation efforts in the real estate industry, good and bad. Download our whitepaper to read all about how today’s RE firms are tackling organic social media, paid search and portals, AI-powered search ads, smart targeting and automation and content marketing - and how they help in adopting a winning digital-first strategy.
