Adfenix to rise again as Realforce

Following two key acquisitions, Real Estate marketing company, Adfenix, adopts a new name as a first-of-its-kind Marketing Operations platform for real estate.

André Hegge
André Hegge
March 16, 2023
5 min read
min read
Adfenix to rise again as Realforce

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The Road to Realforce

Used by thousands of real estate brokerages around the world, Adfenix has long been known for its high-performing social media advertising campaigns and lead-generation capabilities.

In acquiring customer data company Quedro, and media management company Brandkeeper over the last 18 months, Adfenix made it clear that it had ambitions beyond social media advertising.

The new Realforce product universe is engineered to provide support to the underappreciated marketing team, tasked with supporting real estate agents with their marketing needs.

Organised, automated, AI-powered and data-backed, Realforce puts the power in the hands of the marketers to provide first-class marketing solutions at scale, through software.


Realforce co-founder and CEO, André Hegge said,

“We witnessed, first-hand, the challenges faced by agents equipped with marketing tools that took them away from their skill set.  Our goal was to stay focused on delivering the best of breed in advertising, customer data, and brand management, but specifically for real estate marketing teams. As a name, Adfenix could no longer represent what the platform now makes possible. Realforce will enable one real estate marketer to support an entire team of agents, with a concierge marketing service, delivered at scale through software.”

Carl-Fredrik Mandrapa Olsson, Realforce VP Strategy, added,

“What the team have created is not only a first-of-its-kind tech stack designed solely for real estate but also, a product universe that plays well with existing software. The platform fills the gaps in our partners’ existing technology, in a collaborative way, rather than overpowering.”

For many though, the true appeal of Realforce will lie in the combined power of the components within; promising a comprehensive service that is engineered for real estate, to drive business, profitability, market share and agent retention.

Related article:
Introducing Realforce

As Realforce, we're renewing our commitment to building products that empower marketing teams to crunch the unique complexities of real estate, serving brand, teams, and agents at scale and achieving higher ROI on your marketing operations.

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