A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

Becky Poynton
April 19, 2021
5 min read

Table of content

 A mini-checklist adapted from the Adfenix whitepaper:  “The 2021 Digital Marketing Benchmark Report for Real Estate”


Be a digital-first champion

▢ Photos are ultra high-res and can be zoomed in even at full screen.

▢ Website conforms to high usability standards including Google’s PageSpeed Insights, and content and usability recommendations

▢ As much user data as possible is captured and integrated to the fullest relevant extent with other marketing operations.

▢ Photos on the whole attempt to tap in to buyer thought processes and emotions.

Generate Demand

▢ The main social media platforms are used continuously to target and engage prospects and customers via a range of ads, real-life activities and events.

▢ Demand generation efforts include various different media and integrate all relevant channels and available touchpoints.

▢ Data-driven targeting is used to the fullest extent available, ideally combining both proprietary and third-party data. 

▢ As much user data as possible is captured and integrated to the fullest relevant extent with other marketing operations.

Owning the Customer Journey Persistently 

▢ Prospects are routinely targeted early (prior to buyer intent becoming explicit) so as to own the full journey from before until after a prospect becomes a customer.

▢ Focus is placed not just on transactions but on lifestage and lifestyle interactions (triggers) with prospects and customers.

▢ Marketing automation is used to enable effective customer journey ownership that scales up with other marketing activities.

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Related post

The 2021 Digital Marketing Benchmark Report for Real Estate

Download our whitepaper for other ways to enhance your digital presence, and to see how the highest-performing RE firms score on these three key criteria.
Read articleGet the Whitepaper today!

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