A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

Becky Poynton
May 10, 2021
 A mini-checklist adapted from the Adfenix whitepaper:  “The 2021 Digital Marketing Benchmark Report for Real Estate”


Be a digital-first champion

▢ Photos are ultra high-res and can be zoomed in even at full screen.

▢ Website conforms to high usability standards including Google’s PageSpeed Insights, and content and usability recommendations

▢ As much user data as possible is captured and integrated to the fullest relevant extent with other marketing operations.

▢ Photos on the whole attempt to tap in to buyer thought processes and emotions.

Generate Demand

▢ The main social media platforms are used continuously to target and engage prospects and customers via a range of ads, real-life activities and events.

▢ Demand generation efforts include various different media and integrate all relevant channels and available touchpoints.

▢ Data-driven targeting is used to the fullest extent available, ideally combining both proprietary and third-party data. 

▢ As much user data as possible is captured and integrated to the fullest relevant extent with other marketing operations.

Owning the Customer Journey Persistently 

▢ Prospects are routinely targeted early (prior to buyer intent becoming explicit) so as to own the full journey from before until after a prospect becomes a customer.

▢ Focus is placed not just on transactions but on lifestage and lifestyle interactions (triggers) with prospects and customers.

▢ Marketing automation is used to enable effective customer journey ownership that scales up with other marketing activities.

The 2021 Digital Marketing Benchmark Report for Real Estate

Download our whitepaper for other ways to enhance your digital presence, and to see how the highest-performing RE firms score on these three key criteria.