Adfenix Launch Engage

Product Launch - Adfenix launch Engage: our new website-enhancement platform designed to increase efficiency in real estate agencies and brokerages

New Tool Aimed at Efficiency Will “Supercharge” Real Estate Agents

GOTHENBURG, SWEDEN, April 6th, 2020:  Adfenix is proud to launch Engage, a website-enhancement platform designed to increase efficiency in real estate agencies and brokerages.

‍The property sector currently faces disruption from the rise of portals, which increasingly marginalize the role of the agent in the customer’s property journey. Despite this, customers still recognise the importance of an estate agent in the overall buying/selling process. Engage seeks to empower real estate agents to better serve that customer by identifying them earlier in the process, and more clearly defining their immediate and longer-term needs.

Speaking from the Adfenix Headquarters in Gothenburg, Carl-Robin Kylander (Head of Product) said, “[through Engage] the leads that we provide our customers will enable them to provide an even more personalised experience towards their own designing an experience that really helps and delights their visitors”.

CEO André Hegge said of the vision of Engage, “in most cases, more buyers and sellers–than any agent could dream of–browse the agent’s website as anonymous web visitors. Engage is all about reducing that waste by turning anonymous web visitors into real contacts, and enabling agents to have intelligent conversations with these contacts through insights on their behaviours and needs; turning web visitors into contacts, and contacts into customers.”

The proptech company, established in 2014, has collaborated with clients around the world to beta test the new product prior to its global launch. Nick Moir, Head of Marketing for Andrews, UK, said of Engage, “we are getting more info from the clients without disrupting the customer flow. This has enabled us to have intelligent conversations at scale.”  

Theo Field, IT & Systems Manager at Ray White Remuera, NZ, added, “Adfenix and Engage are extremely powerful tools, backed by an excellent support team and cutting edge technology. The high quality of the information captured by Engage is superior to any other lead provider we have seen.”

In response to the current COVID-19 pandemic, Adfenix CEO Hegge recognizes the value of technology in nurturing social relationships during this period of essential social distancing.

Hegge explains, “With reduced opportunity to conduct business in person, digital becomes an ever more valuable tool in protecting brokerages from the financial impact of COVID-19. As a digital-first organisation, we feel a responsibility to try to help our clients to navigate this crisis. As a result, Adfenix will be offering the new Engage product to new and existing clients free of charge, until September 30th.”

About Adfenix

Adfenix was founded by André Hegge and Gabriel Kamienny in Sweden in 2014 to empower real estate agents to become digital-first. Adfenix has now become a leading social media marketing platform in the real estate sector with clients around the world.

Over one million properties have been advertised on Adfenix since its creation.

For more information on Adfenix please visit

Media Enquiries

For more details on Engage, contact:
Munyaradzi Hoto,
Adfenix Chief Marketing Officer
+44 7522341600 / +46 735364194

Discover what ‘Engage’ can do for you.

Our new product suite designed to turn your website into a highly efficient lead generation and qualification engine.

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Leif Andersson

Mäklarhuset Göteborg

Adfenix has increased our number of instructions and makes us visible for new sellers while getting more people to our showings. In short, Adfenix is useful on all levels of our work.

Joanne Hughes

Barnard Marcus

It is definitely an instruction winner for me! It has helped me secure higher fees and win more business without a doubt. Adfenix have been great!

Tony Edwards

LJ Hooker Mandurah WA

Great analytics combined with excellent support has ensured it’s become an important part of our marketing mix and resulted in delivering excellent traffic to our listings.

Dan McAlpine

Belle Property Kingston ACT

Adfenix has been very useful to us and our clients are very positive. For a couple of our listings we’ve actually had more than double the amount of inquiries than we got through the portals.

Martin Scott

Barry Plant Mildura VIC

The vendor reports are a fantastic tool, providing yet another opportunity to provide the best possible communication service level for the client.

Carl-Philip Öster

Fastighetbyrån Södermalm

With the help of Adfenix ads, I have seen a clear increase in the number of visitors to my showings and it has also generated more bidders.