As the Adfenix product suite cements its footprint in the lead generation space for the property industry, the natural next step is integrating the significant number of leads directly into customers’ CRM systems. The demand for this integration has grown steadily since Adfenix launched its lead generation and qualification product Engage in April 2020. Successful beta testing with customers around the world saw an unprecedented influx of qualified leads to real estate agents in all Adfenix territories.
The ability to integrate this data with CRM systems around the world is a game changer for real estate agents. Enabling agents to manage, nurture and assist these potential new customers not only increases efficiency for the real estate offices, but also allows them to provide improved customer service for buyers and sellers. By using an existing infrastructure, checking for duplicated data, and consolidating information from multiple sources, agents are able to build a more complete picture of every prospective new customer.
Integrating their market-leading lead-generation and qualification tool to existing CRM systems is a crucial step for Adfenix in delivering a truly self-sufficient Marketing Automation platform, that leads the way in marketing automation for the property industry.
CEO and Co-founder Andre Hegge explains:
“As smart broker chains are working on digitizing business processes, it has therefore become extremely important that the customers who come in via Adfenix can also be handled smoothly in the broker's CRM. That is why we are very happy to have started a collaboration with Quedro & Vitec in order for our joint customers to be even more successful than before. ”
Adfenix Chief Customer Officer Munyaradzi Hoto adds:
“We are delighted to be able to offer the integration into CRM systems including Vitec and Quedro. Having listened and understood the needs of our customers, we are confident that delivering an end-to-end unified customer experience, from traffic acquisition to sold properties, is a critical part of helping our partners deliver game changing customer experiences online. At a time when all service providers need to think about digital first, our marketing automation platform integrations have never been more important.”
