The move for Mr Hoto is designed to bring sharper focus on customer care, service, support and expansion in key territories where the company operates including Sweden, UK, Australia, New Zealand and the USA to name a few.
Prior to joining Adfenix as CMO, Hoto led digital marketing at visual effects giant, Foundry and was SVP Marketing at Idio, an AI-driven personalization technology specialist, which was recently acquired by Episerver.
As part of the key changes to the wider commercial team, Adfenix have also announced the appointment of Lara Scott as Head of Demand Generation and Rikard Jonsson as Marketing Manager, Nordics. Scott and Jonsson both bring vast industry experience to the roles and will be driving forward initiatives to help real estate agents become digital first through marketing automation.
Speaking on the organisational changes, Adfenix CEO & Co-Founder Andre Hegge reiterated the firm’s deep commitment to supporting and delighting customers through this challenging period.
“Without a doubt, 2020 has been an unprecedented and challenging year for our valued customers, and we are committed to ensuring that our partnerships continue to enable our customers not only to survive but to thrive, even in the face of difficult circumstances. I have no doubt that Munya and the team will go above and beyond the call of duty to ensure that we deliver on our promises to our most important stakeholders,” Hegge said.