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Adfenix Blog

A collection of expert opinions, analysis, and insights on the real estate industry to help you make wise decisions and to connect you with the tools, tips, resources that are available.

Latest blog post

A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

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April 16, 2021
What are the common mistakes made by RE firms?

What are the most common mistakes real estate firms are making when it comes to digital marketing, why does it matter, and what can we learn from them?

April 15, 2021
What do your top competitors have in common?

Does your agency measure up? Read on to ensure your brand can meet the challenge.

April 12, 2021
What does effective demand generation look like?

What are the secrets to effective demand generation? Is it about quality or quantity? And is it possible to bring home the bacon, without breaking the bank?

April 9, 2021
How Can You Own the Customer Journey?

With many customers now starting their property journey digitally via property portals, how can agents position themselves as the much-needed expert in the room?

April 7, 2021
A Digital First Approach to Your Customer Journey

Connecting your customer journey to your digital strategy can yield many benefits, from better customer service to less reliance on portals...

March 4, 2021
What is the Impact of the UK Stamp Duty Extension?

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?

February 26, 2021
The Naked Truth About Relevance

When it comes to digital marketing, there are still many in the industry who talk about reach, but as platforms fundamentally change, should we adapt our KPIs?

February 19, 2021
Risks and Benefits of Portals for Estate Agents

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search.

February 12, 2021
SEO: How Easy Is It To Find Your Website?

Search Engine Optimisation tools make it easier for your potential customers to find your website. Follow these simple steps to make your website more visible.

January 29, 2021
The sweet spot between branding and lead generation

How can real estate agents land that delicate balance between building their brand and chasing leads? And when does “appealing” click over to “annoying”?

January 19, 2021
The ROI Calculator - maximising ROI on digital campaigns.

Adopting digital is a crucial first step for the modern agent. But how well does it perform? And how can it work harder to maximise the return on investment?

December 28, 2020
The Global Effect of a Vaccine on our Industry

As the UK vaccination program gets underway this week, we take a look at how news of the vaccine is affecting the property and housing sectors around the world.

December 23, 2020
How Will a Vaccine Impact the Property Industry?

As the UK becomes the first nation to approve a COVID vaccine, we take a look at how this development could affect the property industry.

December 16, 2020
Agent style: how to keep your seller happy

Unique style or reassuring familiar? With customer satisfaction vital for winning listings and referrals, what are sellers really looking for from their agent?

December 9, 2020
How To Make Your Real Estate Website Your MVP

With online being the starting point for today’s consumers, how can you build a fully-functioning, consumer-oriented website that will fast become your MVP?

November 27, 2020
Being a "local expert" inside a national brand

How can an estate agent who is part of a national real estate agency, deliver that all-important local expertise that buyers and sellers look for?

November 20, 2020
Creating the best experience through automation

Live Chat vs Chatbot vs Intelligent Widget: Which automation-driven solution creates the best customer experience and efficiency for your website?

November 10, 2020
“You are free to move home. However…” New UK lockdown rules

“You are free to move home. However…” Advice for agents on buying, selling, and showing property in the UK during the 2nd wave lockdown (November 2020)

November 2, 2020
What Millennial Homebuyers Expect From Their Agent

With millennials now the largest sector of homebuyers, how can agents deliver a digital-led approach attuned to this tech-savvy, well-educated audience?

October 21, 2020
Headlines for Real Estate Social Media That Work

The headlines of your social media real estate content shares need to be compelling to prompt readers to click through to your website. Make them work for you!

October 13, 2020
Real Estate, COVID-19 and What 2021 Holds for the Industry

‘Where you are’ and ‘what has been happening’ in terms of COVID-19 is going to make a big difference to your real estate industry in 2021.

October 14, 2020
Stuck for Real Estate Social Media Content Ideas?

Here’s a helping hand with content ideas and topics that real estate agents can make their own. Next week we will share the headlines that will hit the mark.

October 12, 2020
Digital Transformation of the Real Estate Industry

What exactly does digital transformation of the residential real estate industry mean and where are we seeing the greatest business benefits in the process?

October 9, 2020
Agent Retention – What’s In Your Strategy Offer?

A career in real estate can be exciting and dynamic, it’s also competitive and demanding. So what can business owners include in their agent retention strategy?

October 7, 2020
13 Tips for Winning Real Estate Social Media Posts

Here are 13 top tips to create winning real estate social media posts. This actionable list will help you transform your social channel strategy.

October 1, 2020
Is Location Still The Top Priority For Homebuyers?

Are we seeing a customer shift in what homebuyers are looking for post-COVID? Is it still location or are other factors now taking top priority?

September 27, 2020
Social Media Content Best Practice – The COVID-19 Edition

Here are a few tips that are very important as you continue to use social media marketing for your real estate business.

September 25, 2020
The Changing Needs of Modern Consumers

As we become more digitally adept in our approach to almost everything, how are property buyers’ and sellers’ needs changing, and how can agents adapt?

September 8, 2020
Real Estate Marketing Automation and Revenue Growth

How have industries leveraged marketing automation for success – and what does it mean for real estate? Let’s take a look beyond email drip campaigns.

August 28, 2020
Are Online Auctions The New Way to Buy & Sell Property?

In response to COVID-19 online property auctions are on the rise. Here’s our guide to what real estate agents need to know to avoid being left behind.

August 27, 2020
The Real Estate Agent’s defensive strategy against FSBO

When faced with rising “selling without an agent” and FSBO (For Sale By Owner) trends, what can real estate agents offer to their tech-savvy consumer, emboldened by proptech and a DIY attitude?

August 6, 2020
Will Proptech and the Pandemic Kill the Real Estate Office?

As many property professionals turn to proptech while working from home during COVID-19, what does this mean for the future of the shopfront real estate office?

August 2, 2020
The Human Factor and the Future of Real Estate

As technology rewrites the rules of real estate, what does the future look like for the real estate agent?

July 28, 2020
The Top 10 Secrets of Successful Real Estate Agents

Here are our Top 10 habits for every super-successful agent to boost performance, credibility and customer engagement...

May 25, 2020
Digital Transformation – The Legacy of COVID-19

The last few months have seen the real estate industry forced to make some quick changes in response to social distancing guidelines. Will this lead to a new wave of digital transformation?

May 22, 2020
Converting leads and value-adding with best practice follow-up

There’s nothing better than great customer feedback and solid data insights to show the immediate impact a new product is delivering. Read the latest about Engage.

May 15, 2020
The UK property market is GO!

It’s official! It’s time to merge that pre-lockdown best agent-ing talent with a little post-lockdown digital expertise, for an all-new safety-first approach to buying, showing and selling property.

March 19, 2020
Will the Coronavirus break or digitize the real estate market?

Adfenix CEO André Hegge spent last weekend crunching the recent past business numbers on how the global crisis has impacted and may continue to impact the real estate market and what fluctuations were occurring when it came to buying and selling property. Here are his findings.

February 14, 2020
The Year Of The Tech-Enabled Agent

As an agent, your time is precious. It is often best spent building relationships with clients, and sharing expertise. While some would argue the increasingly digitised landscape of real estate appears to threaten that, we would disagree.

November 27, 2019
The Benefits of Social Media Marketing For Real Estate Agents

Today’s real estate buyers and sellers live their lives through digital technology. Social media marketing for real estate agents offers a powerful way to reach high intent customers in a way that print advertising can’t. Find out why.

July 27, 2019
Disrupting Real Estate Norms

Realtors who are able to use social media platforms to interact with consumers already have a leg up on the competition, who will continue on with many layers of time laborious processes.

June 26, 2019
Social Feeds Are The New Classified Ads For Real Estate

Forward-thinking real estate brands know that the digital spaces they inhabit will need to be growing constantly, keeping up with digital consumers, and constantly adding value as they establish themselves as authentic experts in the field.

May 1, 2019
What Metrics To Track For Your Facebook Campaigns

Without measuring the metrics and results for your Facebook campaigns you never know when you’ve reached success and when you’ve ventured beyond it.

April 20, 2021
Kommer PropTech och pandemin slå spiken i kistan för mäklarkontoret med skyltfönster?

Vad kommer hända med mäklarkontoret efter coronapandemin, nu när många i fastighetsbranschen arbetar hemifrån och allt fler börjar använda PropTech?

April 20, 2021
Den mänskliga faktorn och framtiden för fastighetsmarknaden

När tekniken skriver om reglerna för fastighetsmarknaden, hur ser då framtiden ut för?

April 20, 2021
Konvertera leads och skapa mervärde med bästa möjliga uppföljning

När det kommer till att visa hur bra en produkt presterar finns det inget som slår feedback från kunderna och pålitlig data. Här kan du läsa det senaste om Engage!

April 20, 2021
Digital transformation – Följderna av Covid-19

De senaste månaderna har vi sett hur mäklarbranschen varit tvungen att ställa om snabbt som ett svar på social distansering. Är detta inledningen på en helt ny våg av digital transformation?

April 20, 2021
Hur du fortsätter nå dina kunder

Mäklare över hela världen tvingas snabbt att anpassa sig till en ny verklighet där digitala lösningar har fått en vital roll. Här delar vi fyra snabba tips för att enkelt ta din digitala kommunikationsstrategi till nästa nivå.

April 20, 2021
COVID-19’s effekt på den globala bostadsmarknaden

Adfenix VD, André Hegge fortsätter att kontinuerligt analysera data kring hur COVID-19 påverkar bostadsmarknaden världen över. Genom att studera den kritiska tiden mellan mitten av mars och mitten av april lyckas vi hitta betydande men inte helt oväntade insikter.

April 20, 2021
Kommer Coronaviruset knäcka eller digitalisera bostadsmarknaden?

Adfenix VD, André Hegge har spenderat senaste veckorna med att analysera hur den globala pandemin har påverkat och potentiellt kommer att fortsätta påverka fastighetsbranschen. Här är hans fynd.

April 20, 2021
Inman NYC 2020 – Sex Stora Takeaways

Inman Connect New York, som hölls i slutet av januari, erbjöd ett stort globalt forum för att diskutera de bästa sätten att navigera i fastighetsbranschens digitala framtid. Adfenix medgrundare Gabriel Kamienny har summerat sina viktigaste takeaways från evenemanget.

April 20, 2021
Året för den digitala mäklaren

I mäklaryrket är tiden värdefull och den används bäst till att bygga kundrelationer och att bidra med sin expertis. Somliga skulle argumentera för att det digitala landskapet inom fastighetsbranschen hotar mäklarens roll, men vi menar att det är tvärtom.

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