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Golden Rules of Adopting MA
With so many customizable features of MA, will they supercharge or sink your strategy? From metrics to software, and branding to bots, get the lowdown here.
Read full articleWith so many customizable features of MA, will they supercharge or sink your strategy? From metrics to software, and branding to bots, get the lowdown here.
Read full article'Var du befinner dig' och 'vad som har hänt' när det gäller COVID-19 kommer att göra stor skillnad för din bostadsmarknad 2021.
Read full articleMarketing Automation is making an impact in different sectors around the world. But is MA equipped to drive specific objectives for the real estate industry?
Better understanding of your customer journey provides valuable information about the customer’s needs, allowing better lead-prioritisation for maximum return.
When something works well, it’s natural to try and “bottle it” to repeat it again and again. Can digital tools provide the “bottle” to deliver success at scale?
The huge amount of digital information available to agents is unusable if poorly managed. But with the right tools, it can provide a map to grow your business.
In many places around the world, this long-awaited question is starting to feel relevant again, but how much has changed, and how should property firms react?
Browsing property portals is now a popular past-time for serious buyers and window-shoppers alike, but how do portals measure up against the agent-led approach?
Having established that organic reach is still very much alive, follow these steps to help your content swing for the fences in terms of reach and impact.
With algorithms, new legislation, data privacy and paid advertising constantly remodelling the social media landscape, is Organic Reach a thing of the past?
Virtual tours have provided a lifeline for agents over the past 18 months, but what now? Is there still a place for virtual viewings in a post-pandemic world?
Broad coverage of today’s expansive digital landscape is borderline impossible. So how can you ensure your marketing is in the right place at the right time?
From time-consuming nurture strategies to budget-draining list purchases, new customers typically come at a cost. Does quality versus quantity hold the answer?
Mapping the route to a successful outcome gives agents the chance to repeat that success again and again. But can it be done at scale, and if so, how?
What is the basis for building great customer relationships? Being on call 24/7? Supporting the same sports team? Or something else entirely…?
Technology has allowed consumers to exert more control over their customer journey. How can agents use this to their advantage to convert visitors into leads?
Every visitor to your website arrives there for a reason. With the right tools, it’s possible to uncover that reason and qualify a visitor as a potential lead.
Whether you’ve heard of A/B testing or not, you’ve probably been exposed to it at some point. Read on to see how A/B testing can help you improve your website.
With digital interactions on the rise, what apps, platforms and softwares can digital-ready agents provide to support their customers on their property journey?
While location is still riding high on most buyer/ sellers’ priority lists, it’s no longer the only thing they’re seeking. Smart agents are digging deeper...
With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...
How can the modern agent build relationships with customers who increasingly find themselves faced with an infinite choice of services, providers and products?
Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.
When it comes to metrics, there are definitely those that matter more than others in the real estate sector. Read on to identify your hardest working KPIs...
With 80% of today’s homebuyers searching for a home online, how important is it to get your digital platforms mobile-friendly? And where do you start?
When done right, progressive profiling provides essential information about your customers, that allows you to deliver a more personalised service, at scale.
If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...
Your CRM system is the safe that holds your customer information, and captures valuable leads, but is yours up to the job? See our essential checklist below…
In property, a lot of information is transacted at every decision point, from the initial search to final purchase, but are we equipped to handle so much data?
Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”
What are the most common mistakes real estate firms are making when it comes to digital marketing, why does it matter, and what can we learn from them?
Does your agency measure up? Read on to ensure your brand can meet the challenge.
What are the secrets to effective demand generation? Is it about quality or quantity? And is it possible to bring home the bacon, without breaking the bank?
With many customers now starting their property journey digitally via property portals, how can agents position themselves as the much-needed expert in the room?
Connecting your customer journey to your digital strategy can yield many benefits, from better customer service to less reliance on portals...
Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?
When it comes to digital marketing, there are still many in the industry who talk about reach, but as platforms fundamentally change, should we adapt our KPIs?
For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search.
Search Engine Optimisation tools make it easier for your potential customers to find your website. Follow these simple steps to make your website more visible.
How can real estate agents land that delicate balance between building their brand and chasing leads? And when does “appealing” click over to “annoying”?
Adopting digital is a crucial first step for the modern agent. But how well does it perform? And how can it work harder to maximise the return on investment?
As the UK vaccination program gets underway this week, we take a look at how news of the vaccine is affecting the property and housing sectors around the world.
As the UK becomes the first nation to approve a COVID vaccine, we take a look at how this development could affect the property industry.
Unique style or reassuring familiar? With customer satisfaction vital for winning listings and referrals, what are sellers really looking for from their agent?
With online being the starting point for today’s consumers, how can you build a fully-functioning, consumer-oriented website that will fast become your MVP?
How can an estate agent who is part of a national real estate agency, deliver that all-important local expertise that buyers and sellers look for?
Live Chat vs Chatbot vs Intelligent Widget: Which automation-driven solution creates the best customer experience and efficiency for your website?
“You are free to move home. However…” Advice for agents on buying, selling, and showing property in the UK during the 2nd wave lockdown (November 2020)
With millennials now the largest sector of homebuyers, how can agents deliver a digital-led approach attuned to this tech-savvy, well-educated audience?
The headlines of your social media real estate content shares need to be compelling to prompt readers to click through to your website. Make them work for you!
‘Where you are’ and ‘what has been happening’ in terms of COVID-19 is going to make a big difference to your real estate industry in 2021.
Here’s a helping hand with content ideas and topics that real estate agents can make their own. Next week we will share the headlines that will hit the mark.
What exactly does digital transformation of the residential real estate industry mean and where are we seeing the greatest business benefits in the process?
A career in real estate can be exciting and dynamic, it’s also competitive and demanding. So what can business owners include in their agent retention strategy?
Here are 13 top tips to create winning real estate social media posts. This actionable list will help you transform your social channel strategy.
Are we seeing a customer shift in what homebuyers are looking for post-COVID? Is it still location or are other factors now taking top priority?
Here are a few tips that are very important as you continue to use social media marketing for your real estate business.
As we become more digitally adept in our approach to almost everything, how are property buyers’ and sellers’ needs changing, and how can agents adapt?
How have industries leveraged marketing automation for success – and what does it mean for real estate? Let’s take a look beyond email drip campaigns.
In response to COVID-19 online property auctions are on the rise. Here’s our guide to what real estate agents need to know to avoid being left behind.
When faced with rising “selling without an agent” and FSBO (For Sale By Owner) trends, what can real estate agents offer to their tech-savvy consumer, emboldened by proptech and a DIY attitude?
As many property professionals turn to proptech while working from home during COVID-19, what does this mean for the future of the shopfront real estate office?
As technology rewrites the rules of real estate, what does the future look like for the real estate agent?
Here are our Top 10 habits for every super-successful agent to boost performance, credibility and customer engagement...
The last few months have seen the real estate industry forced to make some quick changes in response to social distancing guidelines. Will this lead to a new wave of digital transformation?
There’s nothing better than great customer feedback and solid data insights to show the immediate impact a new product is delivering. Read the latest about Engage.
It’s official! It’s time to merge that pre-lockdown best agent-ing talent with a little post-lockdown digital expertise, for an all-new safety-first approach to buying, showing and selling property.
Adfenix CEO André Hegge spent last weekend crunching the recent past business numbers on how the global crisis has impacted and may continue to impact the real estate market and what fluctuations were occurring when it came to buying and selling property. Here are his findings.
As an agent, your time is precious. It is often best spent building relationships with clients, and sharing expertise. While some would argue the increasingly digitised landscape of real estate appears to threaten that, we would disagree.
Today’s real estate buyers and sellers live their lives through digital technology. Social media marketing for real estate agents offers a powerful way to reach high intent customers in a way that print advertising can’t. Find out why.
Realtors who are able to use social media platforms to interact with consumers already have a leg up on the competition, who will continue on with many layers of time laborious processes.
Forward-thinking real estate brands know that the digital spaces they inhabit will need to be growing constantly, keeping up with digital consumers, and constantly adding value as they establish themselves as authentic experts in the field.
Without measuring the metrics and results for your Facebook campaigns you never know when you’ve reached success and when you’ve ventured beyond it.
Vad kommer hända med mäklarkontoret efter coronapandemin, nu när många i fastighetsbranschen arbetar hemifrån och allt fler börjar använda PropTech?
När tekniken skriver om reglerna för fastighetsmarknaden, hur ser då framtiden ut för?
När det kommer till att visa hur bra en produkt presterar finns det inget som slår feedback från kunderna och pålitlig data. Här kan du läsa det senaste om Engage!
De senaste månaderna har vi sett hur mäklarbranschen varit tvungen att ställa om snabbt som ett svar på social distansering. Är detta inledningen på en helt ny våg av digital transformation?
Mäklare över hela världen tvingas snabbt att anpassa sig till en ny verklighet där digitala lösningar har fått en vital roll. Här delar vi fyra snabba tips för att enkelt ta din digitala kommunikationsstrategi till nästa nivå.
Adfenix VD, André Hegge fortsätter att kontinuerligt analysera data kring hur COVID-19 påverkar bostadsmarknaden världen över. Genom att studera den kritiska tiden mellan mitten av mars och mitten av april lyckas vi hitta betydande men inte helt oväntade insikter.
Adfenix VD, André Hegge har spenderat senaste veckorna med att analysera hur den globala pandemin har påverkat och potentiellt kommer att fortsätta påverka fastighetsbranschen. Här är hans fynd.
Inman Connect New York, som hölls i slutet av januari, erbjöd ett stort globalt forum för att diskutera de bästa sätten att navigera i fastighetsbranschens digitala framtid. Adfenix medgrundare Gabriel Kamienny har summerat sina viktigaste takeaways från evenemanget.
I mäklaryrket är tiden värdefull och den används bäst till att bygga kundrelationer och att bidra med sin expertis. Somliga skulle argumentera för att det digitala landskapet inom fastighetsbranschen hotar mäklarens roll, men vi menar att det är tvärtom.
Adfenix empowers real estate agents to attract high intent buyers and vendor, and sell more property
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