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Latest blog post

Golden Rules of Adopting MA

With so many customizable features of MA, will they supercharge or sink your strategy? From metrics to software, and branding to bots, get the lowdown here.

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Latest blog post

Bostadsbranschen, COVID-19 och vad som väntas 2021

'Var du befinner dig' och 'vad som har hänt' när det gäller COVID-19 kommer att göra stor skillnad för din bostadsmarknad 2021.

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October 1, 2021
Marketing Automation for RE

Marketing Automation is making an impact in different sectors around the world. But is MA equipped to drive specific objectives for the real estate industry?

October 1, 2021
Using CX to Qualify Leads

Better understanding of your customer journey provides valuable information about the customer’s needs, allowing better lead-prioritisation for maximum return.

September 17, 2021
How to Add Scale to Success

When something works well, it’s natural to try and “bottle it” to repeat it again and again. Can digital tools provide the “bottle” to deliver success at scale?

September 17, 2021
Replicating Success With Data

The huge amount of digital information available to agents is unusable if poorly managed. But with the right tools, it can provide a map to grow your business.

August 17, 2021
What to Consider When Moving Back to the Office

In many places around the world, this long-awaited question is starting to feel relevant again, but how much has changed, and how should property firms react?

August 12, 2021
Agent vs Portal: Strengths and Weaknesses

Browsing property portals is now a popular past-time for serious buyers and window-shoppers alike, but how do portals measure up against the agent-led approach?

August 10, 2021
Organic Reach - Best Practices for Agents in 2021

Having established that organic reach is still very much alive, follow these steps to help your content swing for the fences in terms of reach and impact.

August 5, 2021
Understanding The Myth Around Organic Reach

With algorithms, new legislation, data privacy and paid advertising constantly remodelling the social media landscape, is Organic Reach a thing of the past?

July 29, 2021
Why Real Estate Virtual Tours Are Here To Stay

Virtual tours have provided a lifeline for agents over the past 18 months, but what now? Is there still a place for virtual viewings in a post-pandemic world?

July 22, 2021
Using The Right Media at the Right Moment

Broad coverage of today’s expansive digital landscape is borderline impossible. So how can you ensure your marketing is in the right place at the right time?

July 19, 2021
New Customers: Quality vs Quantity

From time-consuming nurture strategies to budget-draining list purchases, new customers typically come at a cost. Does quality versus quantity hold the answer?

July 14, 2021
How Agents Can Add Scale to Their Success

Mapping the route to a successful outcome gives agents the chance to repeat that success again and again. But can it be done at scale, and if so, how?

July 8, 2021
Building The Ideal Customer Relationship

What is the basis for building great customer relationships? Being on call 24/7? Supporting the same sports team? Or something else entirely…?

June 30, 2021
Understanding Customer Experience to Qualify Leads

Technology has allowed consumers to exert more control over their customer journey. How can agents use this to their advantage to convert visitors into leads?

June 28, 2021
Turning Anonymous Web Traffic Into New Customers

Every visitor to your website arrives there for a reason. With the right tools, it’s possible to uncover that reason and qualify a visitor as a potential lead.

June 22, 2021
What is A/B Testing and Can it Help Agents?

Whether you’ve heard of A/B testing or not, you’ve probably been exposed to it at some point. Read on to see how A/B testing can help you improve your website.

June 17, 2021
Defining and Perfecting Your Ideal Tech Stack

With digital interactions on the rise, what apps, platforms and softwares can digital-ready agents provide to support their customers on their property journey?

June 15, 2021
Why Targeting Matters for Real Estate Agents

While location is still riding high on most buyer/ sellers’ priority lists, it’s no longer the only thing they’re seeking. Smart agents are digging deeper...

June 7, 2021
How Can Location Targeting Help Estate Agents?

With locality being a key factor in real estate, the rising trend in location targeting opens up countless opportunities for the digital-ready agent...

June 3, 2021
Content Marketing for the Real Estate Industry

How can the modern agent build relationships with customers who increasingly find themselves faced with an infinite choice of services, providers and products?

May 31, 2021
7 Reasons Why Mobile Matters To Your Marketing

Making your valuable website content available anywhere has never been more important. Here are 7 reasons why mobile matters in an agent’s marketing strategy.

May 28, 2021
A Short Glossary of Metrics for the Digital Agent

When it comes to metrics, there are definitely those that matter more than others in the real estate sector. Read on to identify your hardest working KPIs...

May 24, 2021
The Value in Mobile Optimization

With 80% of today’s homebuyers searching for a home online, how important is it to get your digital platforms mobile-friendly? And where do you start?

May 19, 2021
What is progressive profiling, and do I need it?

When done right, progressive profiling provides essential information about your customers, that allows you to deliver a more personalised service, at scale.

May 11, 2021
How Does The iOS14 Notice From Facebook Affect Me?

If you received a notice from Facebook stating that you need to act urgently in response to Apple iOS14 updates, don’t worry. Here is what you need to know...

May 4, 2021
Is your website compatible with your CRM?

Your CRM system is the safe that holds your customer information, and captures valuable leads, but is yours up to the job? See our essential checklist below…

April 28, 2021
How to Identify and Replicate Success with Data

In property, a lot of information is transacted at every decision point, from the initial search to final purchase, but are we equipped to handle so much data?

April 19, 2021
A Practical Checklist for Better Digital Marketing

Practical suggestions to improve your digital strategy, adapted from the Adfenix whitepaper: “The 2021 Digital Marketing Benchmark Report for Real Estate”

April 16, 2021
What are the common mistakes made by RE firms?

What are the most common mistakes real estate firms are making when it comes to digital marketing, why does it matter, and what can we learn from them?

April 15, 2021
What do your top competitors have in common?

Does your agency measure up? Read on to ensure your brand can meet the challenge.

April 12, 2021
What does effective demand generation look like?

What are the secrets to effective demand generation? Is it about quality or quantity? And is it possible to bring home the bacon, without breaking the bank?

April 9, 2021
How Can You Own the Customer Journey?

With many customers now starting their property journey digitally via property portals, how can agents position themselves as the much-needed expert in the room?

April 7, 2021
A Digital First Approach to Your Customer Journey

Connecting your customer journey to your digital strategy can yield many benefits, from better customer service to less reliance on portals...

March 4, 2021
What is the Impact of the UK Stamp Duty Extension?

Wednesday’s announcement by the UK government to extend the stamp duty holiday will come as a relief to mid-transaction buyers. But what is the larger impact?

February 26, 2021
The Naked Truth About Relevance

When it comes to digital marketing, there are still many in the industry who talk about reach, but as platforms fundamentally change, should we adapt our KPIs?

February 19, 2021
Risks and Benefits of Portals for Estate Agents

For estate agents, what are the risks and benefits provided by the fast-moving, all-powerful portal - where over 50% of homebuyers start their search.

February 12, 2021
SEO: How Easy Is It To Find Your Website?

Search Engine Optimisation tools make it easier for your potential customers to find your website. Follow these simple steps to make your website more visible.

January 29, 2021
The sweet spot between branding and lead generation

How can real estate agents land that delicate balance between building their brand and chasing leads? And when does “appealing” click over to “annoying”?

January 19, 2021
The ROI Calculator - maximising ROI on digital campaigns.

Adopting digital is a crucial first step for the modern agent. But how well does it perform? And how can it work harder to maximise the return on investment?

December 28, 2020
The Global Effect of a Vaccine on our Industry

As the UK vaccination program gets underway this week, we take a look at how news of the vaccine is affecting the property and housing sectors around the world.

December 23, 2020
How Will a Vaccine Impact the Property Industry?

As the UK becomes the first nation to approve a COVID vaccine, we take a look at how this development could affect the property industry.

December 16, 2020
Agent style: how to keep your seller happy

Unique style or reassuring familiar? With customer satisfaction vital for winning listings and referrals, what are sellers really looking for from their agent?

December 9, 2020
How To Make Your Real Estate Website Your MVP

With online being the starting point for today’s consumers, how can you build a fully-functioning, consumer-oriented website that will fast become your MVP?

November 27, 2020
Being a "local expert" inside a national brand

How can an estate agent who is part of a national real estate agency, deliver that all-important local expertise that buyers and sellers look for?

November 20, 2020
Creating the best experience through automation

Live Chat vs Chatbot vs Intelligent Widget: Which automation-driven solution creates the best customer experience and efficiency for your website?

November 10, 2020
“You are free to move home. However…” New UK lockdown rules

“You are free to move home. However…” Advice for agents on buying, selling, and showing property in the UK during the 2nd wave lockdown (November 2020)

November 2, 2020
What Millennial Homebuyers Expect From Their Agent

With millennials now the largest sector of homebuyers, how can agents deliver a digital-led approach attuned to this tech-savvy, well-educated audience?

October 21, 2020
Headlines for Real Estate Social Media That Work

The headlines of your social media real estate content shares need to be compelling to prompt readers to click through to your website. Make them work for you!

October 13, 2020
Real Estate, COVID-19 and What 2021 Holds for the Industry

‘Where you are’ and ‘what has been happening’ in terms of COVID-19 is going to make a big difference to your real estate industry in 2021.

October 14, 2020
Stuck for Real Estate Social Media Content Ideas?

Here’s a helping hand with content ideas and topics that real estate agents can make their own. Next week we will share the headlines that will hit the mark.

October 12, 2020
Digital Transformation of the Real Estate Industry

What exactly does digital transformation of the residential real estate industry mean and where are we seeing the greatest business benefits in the process?

October 9, 2020
Agent Retention – What’s In Your Strategy Offer?

A career in real estate can be exciting and dynamic, it’s also competitive and demanding. So what can business owners include in their agent retention strategy?

October 7, 2020
13 Tips for Winning Real Estate Social Media Posts

Here are 13 top tips to create winning real estate social media posts. This actionable list will help you transform your social channel strategy.

October 1, 2020
Is Location Still The Top Priority For Homebuyers?

Are we seeing a customer shift in what homebuyers are looking for post-COVID? Is it still location or are other factors now taking top priority?

September 27, 2020
Social Media Content Best Practice – The COVID-19 Edition

Here are a few tips that are very important as you continue to use social media marketing for your real estate business.

September 25, 2020
The Changing Needs of Modern Consumers

As we become more digitally adept in our approach to almost everything, how are property buyers’ and sellers’ needs changing, and how can agents adapt?

September 8, 2020
Real Estate Marketing Automation and Revenue Growth

How have industries leveraged marketing automation for success – and what does it mean for real estate? Let’s take a look beyond email drip campaigns.

August 28, 2020
Are Online Auctions The New Way to Buy & Sell Property?

In response to COVID-19 online property auctions are on the rise. Here’s our guide to what real estate agents need to know to avoid being left behind.

August 27, 2020
The Real Estate Agent’s defensive strategy against FSBO

When faced with rising “selling without an agent” and FSBO (For Sale By Owner) trends, what can real estate agents offer to their tech-savvy consumer, emboldened by proptech and a DIY attitude?

August 6, 2020
Will Proptech and the Pandemic Kill the Real Estate Office?

As many property professionals turn to proptech while working from home during COVID-19, what does this mean for the future of the shopfront real estate office?

August 2, 2020
The Human Factor and the Future of Real Estate

As technology rewrites the rules of real estate, what does the future look like for the real estate agent?

July 28, 2020
The Top 10 Secrets of Successful Real Estate Agents

Here are our Top 10 habits for every super-successful agent to boost performance, credibility and customer engagement...

May 25, 2020
Digital Transformation – The Legacy of COVID-19

The last few months have seen the real estate industry forced to make some quick changes in response to social distancing guidelines. Will this lead to a new wave of digital transformation?

May 22, 2020
Converting leads and value-adding with best practice follow-up

There’s nothing better than great customer feedback and solid data insights to show the immediate impact a new product is delivering. Read the latest about Engage.

May 15, 2020
The UK property market is GO!

It’s official! It’s time to merge that pre-lockdown best agent-ing talent with a little post-lockdown digital expertise, for an all-new safety-first approach to buying, showing and selling property.

March 19, 2020
Will the Coronavirus break or digitize the real estate market?

Adfenix CEO André Hegge spent last weekend crunching the recent past business numbers on how the global crisis has impacted and may continue to impact the real estate market and what fluctuations were occurring when it came to buying and selling property. Here are his findings.

February 14, 2020
The Year Of The Tech-Enabled Agent

As an agent, your time is precious. It is often best spent building relationships with clients, and sharing expertise. While some would argue the increasingly digitised landscape of real estate appears to threaten that, we would disagree.

November 27, 2019
The Benefits of Social Media Marketing For Real Estate Agents

Today’s real estate buyers and sellers live their lives through digital technology. Social media marketing for real estate agents offers a powerful way to reach high intent customers in a way that print advertising can’t. Find out why.

July 27, 2019
Disrupting Real Estate Norms

Realtors who are able to use social media platforms to interact with consumers already have a leg up on the competition, who will continue on with many layers of time laborious processes.

June 26, 2019
Social Feeds Are The New Classified Ads For Real Estate

Forward-thinking real estate brands know that the digital spaces they inhabit will need to be growing constantly, keeping up with digital consumers, and constantly adding value as they establish themselves as authentic experts in the field.

May 1, 2019
What Metrics To Track For Your Facebook Campaigns

Without measuring the metrics and results for your Facebook campaigns you never know when you’ve reached success and when you’ve ventured beyond it.

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August 12, 2021
Kommer PropTech och pandemin slå spiken i kistan för mäklarkontoret med skyltfönster?

Vad kommer hända med mäklarkontoret efter coronapandemin, nu när många i fastighetsbranschen arbetar hemifrån och allt fler börjar använda PropTech?

August 12, 2021
Den mänskliga faktorn och framtiden för fastighetsmarknaden

När tekniken skriver om reglerna för fastighetsmarknaden, hur ser då framtiden ut för?

August 12, 2021
Konvertera leads och skapa mervärde med bästa möjliga uppföljning

När det kommer till att visa hur bra en produkt presterar finns det inget som slår feedback från kunderna och pålitlig data. Här kan du läsa det senaste om Engage!

August 12, 2021
Digital transformation – Följderna av Covid-19

De senaste månaderna har vi sett hur mäklarbranschen varit tvungen att ställa om snabbt som ett svar på social distansering. Är detta inledningen på en helt ny våg av digital transformation?

August 12, 2021
Hur du fortsätter nå dina kunder

Mäklare över hela världen tvingas snabbt att anpassa sig till en ny verklighet där digitala lösningar har fått en vital roll. Här delar vi fyra snabba tips för att enkelt ta din digitala kommunikationsstrategi till nästa nivå.

August 12, 2021
COVID-19’s effekt på den globala bostadsmarknaden

Adfenix VD, André Hegge fortsätter att kontinuerligt analysera data kring hur COVID-19 påverkar bostadsmarknaden världen över. Genom att studera den kritiska tiden mellan mitten av mars och mitten av april lyckas vi hitta betydande men inte helt oväntade insikter.

August 12, 2021
Kommer Coronaviruset knäcka eller digitalisera bostadsmarknaden?

Adfenix VD, André Hegge har spenderat senaste veckorna med att analysera hur den globala pandemin har påverkat och potentiellt kommer att fortsätta påverka fastighetsbranschen. Här är hans fynd.

August 12, 2021
Inman NYC 2020 – Sex Stora Takeaways

Inman Connect New York, som hölls i slutet av januari, erbjöd ett stort globalt forum för att diskutera de bästa sätten att navigera i fastighetsbranschens digitala framtid. Adfenix medgrundare Gabriel Kamienny har summerat sina viktigaste takeaways från evenemanget.

August 12, 2021
Året för den digitala mäklaren

I mäklaryrket är tiden värdefull och den används bäst till att bygga kundrelationer och att bidra med sin expertis. Somliga skulle argumentera för att det digitala landskapet inom fastighetsbranschen hotar mäklarens roll, men vi menar att det är tvärtom.

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