Adfenix 💕 GDPR

Last updated April 18th, 2018

By collecting and making sense of the world's real estate data we enable agents to find new customers using social media advertising.

Data subjects and data controllers

This information about the GDPR is provided in two parts;
1. The data subject = visitors to our customer’s website and to the Adfenix website.
2. The data controller = customers of Adfenix. 

Personal Data

"Personal Data" includes, but is not limited to, any information relating to an identified or identifiable natural person ("Data Subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity.

Information for data subjects

Data subject means an individual who is the subject of personal data. So if we store personal data about you, then you are a data subject. In the world of Adfenix these are the visitors to our customer’s website and/or on the Adfenix website. 

We always ask for consent before collecting the data.

What information is collected on our customer’s website?

When you visit the webpage of one of our customers, the following information may be collected: 

  • Contact details such as name, address, telephone number and email.
  • Financial information such as credit card information.
  • Traffic information as provided by your web browser such as browser type, language, the address of the website from which you arrived and other traffic information including IP address.
  • Clickstream behaviour such as which links you click and when.
  • Other personal data contained in your profile on third party social networks (Facebook etc.)
  • We may also in some cases compare a collected IP address with a geographic map service to derive your general location.

What information is collected on our (Adfenix) website?

When you visit the webpage of Adfenix, the following information may be collected: 

  • Contact details such as name, address, telephone number and email.
  • Traffic information as provided by your web browser such as browser type, language and the address of the website from which you arrived and other traffic information such as IP address.
  • Clickstream behaviour such as which links you click and when.
  • Other personal data contained in your profile on third party social networks (Facebook etc.).
  • We may also in some cases compare a collected IP address with a geographic map service to derive your general location.

How long we store your personal data

Adfenix will only retain your personal data for as long as necessary for the stated purpose, while also taking into account our need to answer queries or resolve problems and to comply with legal requirements under applicable laws.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we collect is no longer required in this way, we destroy or delete it in a secure manner.

We may retain personal data for statistical purposes, but in such cases, data will be anonymized and can not be connected to a person. 

What can I do as a data subject?

Data Access: If you wish to obtain a copy of your data, please contact us at privacy@adfenix.com

Data Correction: If you wish to correct your data, please contact us at privacy@adfenix.com

Data Erasure: If you wish to erase your data, please contact us at privacy@adfenix.com

Opt Out: If you do not wish to be tracked you must reject cookies from the website of our customer or the Adfenix website. 

Questions?

If you have any questions, please email privacy@adfenix.com and we're happy to help.

Information for data controllers

Data controllers are those that determine the purposes and means of processing personal data. Because Adfenix is used as an internal system for our customers, agencies using Adfenix are the data controllers. 

Data controllers that activate the platform on their website need to take action to be compliant with GDPR.

What we do

Adfenix :

  • We conduct routine vulnerability scans and penetration tests of our entire platform.
  • We provide training to our employees on topics of security, privacy, and rules/regulations.
  • When we collect additional personal data from the data subject we ask for consent
  • We have a formal internal security policy detailing the technical measures we follow to protect the confidentiality, integrity, and availability of our platform and data.
  • Data is stored in our datacenters located in EU or by a sub-processor with data center in EU or in US. When a data center is located in the US, that sub-processor must comply with Privacy Shield Framework or we have a specific DPA with that sub-processor.  
  • We conduct routine reviews, at least yearly, of our compliance with the GDPR and our security policy.

What you need to do

As a customer of Adfenix you need to do the following:

  • You need to obtain active and explicit consent to track users on your site. We recommend checking the rules and regulations that apply to your website(s) and obtaining legal advice.
  • If you receive a request to correct, delete, amend, or give access to Personal Data from a Data Subject, you must notify us in writing within five (5) days via email to privacy@adfenix.com. We will acknowledge your request and assist in any way possible, providing an official response no later than thirty (30) business days after receiving the request.
  • You need to agree that you've read, understand, and implemented all of the above items (as required) prior to activating the Adfenix platform.

Questions?

If you have any questions, please email privacy@adfenix.com and we're happy to assist.