The Traveler's Road to Decision explores the evolution of the travel research and booking process. With a focus on the role online plays, this webinar will surprise you with some interesting facts on how users seek information and what factors eventually influence their decision to book. Presentation: Business2010-02-02 17:51:02
Matt Cutts shows an example of how you shouldn't hide text from users. Presentation: Developers2010-01-11 11:27:04
What is the Cash4Clunkers program all about? Also known as the CARS program, a bill was recently passed that allows rebates to be given to individual who purchase a new cars that meet certain standards. If you are an Auto dealer or a third party vehicle shopping site this video will tell you all you need to know to take advantage of the new bill and how to attract customers to your site. Presentation: Business2010-02-02 17:51:44
One of the factors limiting SVG adoption is the association with XML. XML has been helpful in a number of ways: from providing a concrete syntax that enables both a focus on higher level constructs and simplifies tooling. It also has been an inhibitor in places where tight integration with less well formed content is a necessity. This talk is about small lessons that you can learn from the web to increase adoption of SVG, and big lessons of the web that you will have to deal that will be direct consequences of the "unwashed masses" copy/pasting SVG fragments onto MySpace pages or equivalent and expecting it to all "just work". Presentation: Developers2010-03-05 09:40:48
Our Google Enterprise Product Managers tell you about 'Self Learning Scorer', the latest cool feature in the Google Search Appliance. Presentation: Statistics2010-02-02 17:29:28
AdSense publishers in North America and Europe can now allow ads from Google-certified ad networks to appear on their pages. These ads will compete with AdWords ads, and will help publishers earn the most from every ad impression by increasing competition. At the same time, publishers will have full control over which ads and ad networks can appear on their pages. Presentation: Developers2010-04-26 12:04:55
Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic. Presentation: Statistics2010-02-03 16:26:49
Learn the basics of navigating through Google Ad Planner to find your target audience online. You can find Google Ad Planner at www.google.com/adplanner. (Training Module 2/8) Presentation: PPC2010-02-03 16:23:23
Advertising and Monetization by RockYou in OpenSocial Ecosystem Presentation: Developers2010-03-05 10:17:39
Presented by Greg Grothaus of Google. Presentation: Search Engine Optimization2010-01-10 18:52:32
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. SEOmofo from Simi Valley asked: If I externalize all CSS style definitions and JavaScript scripts and disallow all user agents from accessing these external files (via robots.txt), would this cause problems for Googlebot? Does Googlebot need access to these files? Presentation: Developers2010-01-12 11:25:19
Learn how to sign up for App Engine billing and purchase additional computing resources. http://code.google.com Presentation: Developers2010-03-05 10:08:17
Google partnered with the Financial Planning Association® to understand the role of search in financial advisors/planners' decision making process. On Aug 27th, Jack Krawczyk (Industry Marketing Manager, Google) and Becca King (Research Manager, Financial Planners Association) ran through the results of the study. Presentation: Business2010-02-02 17:52:18
In Part III of the Google Content Network series, Julie and Lisa introduce demographic bidding, and how you can use this AdWords feature to reach an audience that fits a certain demographic profile on social networking sites in the content network. Presentation: Business2010-02-03 16:44:58
This video gives a short overview of the YouTube APIs and Tools, along with examples in the wild. Presentation: Developers2010-03-05 10:10:20
This video provides an overview of Google Web Toolkit (GWT), a tool which enables developers to produce highly optimized, browser-specific JavaScript for their apps. Andrew Bowers will demonstrate how GWT is incorporated into the development cycle by walking through a sample App Engine application utilizing GWT. Join us at Google I/O, Google's largest developer event, happening May 27-28, 2009 in San Francisco. The Google Web Toolkit team will be on hand to answer any questions and hold deep-dive technical sessions. Register to attend: http://code.google.com/io Presentation: Developers2010-03-05 10:06:21
Follow these 5 simple steps to make the best possible start when creating your first AdWords campaign. Presentation: Developers2010-05-18 09:55:54
Find out what cloud computing means to these 6 UK businesses - Erith Group, Justgiving.com, Essence, Arieso, Nimbus Partners, and Oasis Medical Solutions. Presentation: PPC2010-02-03 15:20:43
Learn about the benefits, features, and basic implementation of Google Analytics. Topics covered include: - Overview & Features - Interface & Reports - Setup & How it Works - Goals, Funnels & Filters Presentation: Statistics2010-02-03 16:43:42
Get better insights into creating channels and advance reports with our AdSense Specialists. Presentation: Developers2010-04-26 12:11:12
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Mharris from New York asked: Does anchor text carry through all 301 redirects? Will there be a penalty for sites that do this as their sole way of link building? Presentation: Developers2010-01-12 11:51:31
Julie explains how to use Negative Keywords to improve the performance of your AdWords account. Presentation: Business2010-02-03 17:02:53
Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI and see how different search result positions perform for each keyword. Presentation: Statistics2010-02-02 16:03:14
Setting the Stage: Make the Most of the Holiday Season In the first of three webinars aimed at helping you make the most of your AdWords advertising this holiday season, our AdWords Retail specialists cover: - How and why to start planning now - Trends from the 2007 holiday season - Forecasts for this year's holidays - How to get the most impact from the Unwrapped series Visit our Unwrapped: Retail Holiday Guide site for more information at: http://sites.google.com/site/unwrappe... Presentation: Business2010-02-03 16:40:04
In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively in particular, media dollars in order to maximize ROI. But often times, marketers ignore what's immediately achievable. With the right approach and resources, a downturn can actually provide marketers with real opportunities. Avinash Kaushik will lead a discussion to share the "Top 5 Things Marketers Can Do Now". You'll learn how to implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies immediately. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Business2010-02-03 15:23:28
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. HandH from Chichester asked: Has Google changed the relevancy it awards to social media sites in the last six months? Presentation: Social Networks2010-01-12 11:21:28
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Erin from south of Boston asked: More than one H1 on a page: good or bad? Presentation: Developers2010-01-12 11:44:34
Sunnybrook Health Sciences discusses how the Google Search Appliance is revolutionizing information access within their hospital - for clinicians, administrators, medical students, and all employees. By being able to search all information in SharePoint, the intranet, multimedia training libraries, custom applications and the employee directory, Sunnybrook is setting a model for how healthcare institutions can benefit from providing the Google experience for their internal data. Oliver Tsai, Director of Information Technology at Sunnybrook, offers his insights. Presentation: Business2010-02-02 18:22:51
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Statistics2010-02-03 15:48:38
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company - which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. Presentation: Statistics2010-01-18 12:19:37
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