Matt Cutts demonstrates a new way to research keywords. Presentation: Search Engine Optimization2010-01-10 02:47:51
Your Opportunities tab may show ideas for changing your keyword cost-per-click (CPC) bids. Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower your costs). While we don't know enough about your advertising goals to make specific bid recommendations, we try to identify which of your keywords seem to be good candidates for bid changes. Use the ideas to help inform your bidding decisions. Presentation: Developers2010-05-18 09:56:32
Identify High Spenders through Google Analytics to improve ROI on your e-commerce site and keyword bidding. Presentation: Statistics2010-02-02 16:24:00
Use the new interface to get a quick overview of your performance, then focus in on the most important keywords across your account. Presentation: PPC2010-02-02 18:20:02
Our Google Enterprise Product Managers tell you how big you can scale with the brand new GSA 6.0 Presentation: Online Marketing2010-02-03 15:07:54
This overview of Google Audio Ads will show you how to use Google's familiar online interface to create an audio campaign. Presentation: Business2010-02-03 16:38:55
With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google's Bonita Stewart, Managing Director of U.S. Sales, hosted a webinar covering these topics. Presentation: Business2010-02-02 17:26:49
Learn how easy it is to track Flash content using the new Google Analytics Tracking For Adobe Flash feature with Brett Crosby, Group Manager Google Analytics, and Matthew McNeely, VP of Engineering at Sprout. Presentation: Statistics2010-02-02 16:06:30
This webinar provides an overview of the conversion tracking feature available in Google AdWords. You'll learn how to implement the feature and understand your conversion data to make more effective marketing decisions. Presentation: PPC2010-02-03 16:43:02
New! Marketers can reach online gamers as part of Google's content network. Game developers, publishers & networks can use AdSense to deliver ads into their games. Learn more at google.com/ads/games Presentation: Online Marketing2010-02-03 16:36:18
Presentation: PPC2010-02-03 15:58:41
Lauren Usui, Product Marketing Manager for the Google mobile ads team, gives a demo of the new AdSense for Mobile features for high-end phones like iPhone and Android. Presentation: PPC2010-02-02 17:31:03
Are you integrating YouTube upload functionality into your mobile, desktop, or web app? Learn about Android and iPhone upload best practices, resuming interrupted YouTube uploads, and the YouTube Direct embeddable iframe for soliciting uploads on your existing web pages. Presentation: Developers2010-06-16 11:47:09
How to find the display ad builder feature in AdWords. Presentation: PPC2010-02-03 16:04:10
This video walks you through the steps to define an audience in Ad Planner. Presentation: PPC2010-02-02 17:22:42
Martino from Trento, Italy asks: Which search media does return the more reliable information: Google or Twitter? Presentation: Social Networks2010-01-10 19:18:32
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Amalve from Bangalore asked: Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective? Presentation: Developers2010-01-11 23:50:55
Learn how Google's search technology can increase your online store's sales and usability with Google Commerce Search. Presentation: Business2010-02-02 17:28:40
Deepesh from New York asks: "What impact does 'page bloat' have on Google rankings? Most of the winners in SEO seem to have very simple pages (very few images, HTML-only design) - sometimes to the detriment to the user in a poorly designed page." Presentation: Developers2010-01-11 11:23:00
The search based keyword tool helps you find additional keywords that are relevant to the products and services you advertise on your website. Presentation: Business2010-02-02 17:19:50
Learn how to run a Placement Performance Report from your Google AdWords account, and interpret the Placement Performance Report data. Presentation: Developers2010-05-18 09:55:28
Find out what cloud computing means to these 6 UK businesses - Erith Group, Justgiving.com, Essence, Arieso, Nimbus Partners, and Oasis Medical Solutions. Presentation: PPC2010-02-03 15:20:43
Biz from the USA asks: "Is there a way to benefit from content scraped from your site?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en Presentation: Search Engines2010-01-10 18:44:35
Deepesh from New York asks: "How does Google calculate site load times in the data it exposes in Google Webmaster statistics? Is the calculation simply average time to get and receive the HTML content for a page?" Presentation: Tools2010-01-11 20:40:34
Predefined filters provide you with a flexible way of defining what data is included in your reports and how it appears. Presentation: Statistics2010-01-18 12:04:56
A webmaster tutorial video that covers how sites are displayed in Google search results. Presentation: Search Engines2010-01-10 01:53:23
Filipe Santos from New York asks: "Do dates in the URL of blogs or websites help determine freshness of the content or is it largely ignored?" Presentation: Developers2010-01-11 11:23:53
Clear Channel Switzerland, a subsidiary of the world's leading outdoor advertiser Clear Channel, uses Google Maps API to help its employees and customers locate outdoor advertising panels across Sw... Presentation: Online Marketing2010-02-03 16:01:20
Jeff Posnick narrates a screencast detailing all aspects of getting started with YouTube Direct, from required downloads to configuration to deployment. Presentation: Developers2010-03-05 09:26:06
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Benji from Indianapolis, IN asked: Does Google Analytics have plans to start adding specific tools around Web 2.0 or social media websites? Presentation: Statistics2010-01-12 11:18:52
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