Pigatto from Erechim, Brazil asks: "Will Google find text in images someday?" Presentation: Videos & Images2010-01-11 10:50:52
AliceC from Los Angeles, CA asks: "If it appears that your site has been penalized in SERP position, but you have done nothing wrong and cannot diagnose what the problem is, how do you proceed? Do you file a reconsideration, without being able to say what was wrong and what was fixed?" Presentation: Search Engines2010-01-10 02:11:18
Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic. Presentation: Statistics2010-02-03 16:26:49
Your Opportunities tab may show ideas for changing your keyword cost-per-click (CPC) bids. Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower your costs). While we don't know enough about your advertising goals to make specific bid recommendations, we try to identify which of your keywords seem to be good candidates for bid changes. Use the ideas to help inform your bidding decisions. Presentation: Developers2010-05-18 09:56:32
Learn how to easily import your media plans and sites from Ad Planner into AdWords. You can find Google Ad Planner at www.google.com/adplanner. (Training Module 8/8) Presentation: PPC2010-02-03 16:21:38
The AdSense team frequently conducts free online webinars to help publishers understand specific AdSense topics and learn about improving their ad performance. Each webinar consists of a live presentation led by an AdSense specialist, followed by a Q/A session. All that you need to participate is a computer with an Internet connection and a pair of headphones or speakers. Presentation: Developers2010-04-26 12:01:56
Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%. Presentation: Online Marketing2010-02-03 15:24:05
Google I/O 2009 - Even Faster Websites Steve Souders Steve is the author of High Performance Web Sites and the creator of YSlow. In this talk, he presents some of the best practices from his next book, including optimizing CSS selectors, flushing the document early, and discovering why 15% of users don't get compressed responses. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:52:37
Make a Payment is a feature available in postpay AdWords accounts that you can use to initiate a payment for any amount you like, whenever you like. For more information, visit (https://adwords.google.com/support/bin/ topic.py?topic=14878). Presentation: PPC2010-02-03 15:28:20
Are you an AdSense Publisher? Are you looking for insight into how Google indexes your site? If so, be sure to watch the second part of our additional publisher resources video series in which Deborah Chang explores Google Web Master Tools. Presentation: Developers2010-04-26 11:59:27
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. tripstar from Ontario, Canada asked: Underscores vs hyphens in URLS, does it make a difference? my-page vs. my_page? Presentation: Developers2010-01-12 11:12:21
In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively in particular, media dollars in order to maximize ROI. But often times, marketers ignore what's immediately achievable. With the right approach and resources, a downturn can actually provide marketers with real opportunities. Avinash Kaushik will lead a discussion to share the "Top 5 Things Marketers Can Do Now". You'll learn how to implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies immediately. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Business2010-02-03 15:23:28
Learn REAL search engine domination techniques without learning any complicated coding. You don't even have to know what HTML means. If you can fill in an online form and download software, you can make dozens of money making sites in about 1 - 2 hours each. Search engine optimization companies charge thousands of dollars to do something like this for you. If you are a multi-million dollar company, that's fine. But what if you just want to make an extra $1,000 per month or make enough to quite your job, go on a great vacation, cruise, or buy a new car or house? People like you are making money online every day but you have to get free traffic to your web site to test keywords, offers and products. Stop wasting time and start getting traffic today. Presentation: Search Engines2010-02-06 17:58:25
AdSense publishers in North America and Europe can now allow ads from Google-certified ad networks to appear on their pages. These ads will compete with AdWords ads, and will help publishers earn the most from every ad impression by increasing competition. At the same time, publishers will have full control over which ads and ad networks can appear on their pages. Presentation: Developers2010-04-26 12:04:55
These speed tests were filmed at actual web page rendering times. If you're interested in the technical details, read on! Equipment used: - Computer: MacBook Pro laptop with Windows installed - Monitor - 24" Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process. - Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps "Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?" Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top. Presentation: Developers2010-05-07 15:08:40
Get better insights into creating channels and advance reports with our AdSense Specialists. Presentation: Developers2010-04-26 12:11:12
Mani from Delhi asks: "Are product description pages on an e-commerce site termed as duplicate content if the same product description appears on other sites? It does happen for many branded products." Presentation: Developers2010-01-11 11:40:41
Learn how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment. Presentation: Statistics2010-02-03 16:24:45
Google Charts Toolkit is Google's unified approach for creating charts on the web. It provides a rich gallery spanning from pie charts to interactive heat-maps and from organizational trees to motion charts. The toolkit lets developers choose between JavaScript based client-side rendering and image based server-side rendering. We will present the relative strengths of these two approaches, and unveil the future visual design of Google Charts. Presentation: Developers2010-06-16 10:44:14
Google Content Network video 2 of 3. This video explains how, on the Google Content Network, advertisers have the freedom to easily choose between different advertising formats. Presentation: PPC2010-02-02 17:54:41
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Statistics2010-02-03 15:48:38
Google I/O 2009 - Google Friend Connect Gadgets: Best Practices in Code and Interaction Design Ryan Boyd, Jonathan Terleski This session will discuss the best practices for designing and writing OpenSocial gadgets for the million of sites and blogs using Google Friend Connect. We'll discuss how these practices differ from writing apps targeted at traditional social networks, the importance of the unauthenticated user, and other technical details. We will also spend time talking about interaction design practices that will help you create successful social user-experiences. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:45:56
See how you can use the new interface to move through your account more efficiently. Presentation: PPC2010-02-02 18:22:11
Learn how to use the vast Google Network including TV, audio and print to reach your target audiences and increase traffic. Presentation: Business2010-02-03 16:54:00
Follow these 5 simple steps to make the best possible start when creating your first AdWords campaign. Presentation: Developers2010-05-18 09:55:54
In Part I of ROI, Julie and Fred explain how to calculate Return on Investment for your Google AdWords account. Presentation: Business2010-02-03 17:02:25
In Part I of the Optimisation Essentials series, learn how using larger ad units can help improve your AdSense revenue. Presentation: Developers2010-04-26 12:18:36
A short video that answers questions about Analytics and other Google tools. Topics covered include bounce rates, search engine optimization, in-private browsing, and using benchmarking data. Submit questions at http://sn.im/nmwa Presentation: Statistics2010-02-02 15:42:25
Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com. Presentation: Online Marketing2010-02-03 15:55:42
Remiz Rahnas from Kerala, India asks: "I keep a "blogroll" page with link to all my friends' blogs on my blog. Will that affect my blog's reputation in Google? Recently my friend lost PR5 to 0 for such a page." Presentation: InfoBlogs2010-01-11 10:58:41
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