Learn how to post changes to your AdWords account using AdWords Editor. Presentation: PPC2010-02-03 15:59:32
This short video shows you how to implement Google's free conversion tracking, which allows you to see which AdWords clicks led to a valuable action on your website, such as a sale. Presentation: Online Marketing2010-02-03 16:00:40
In the Spring Into Action webinar, the Google Retail Marketing Team discuss strategies retailers can take to get the most out of Mother's Day, Father's Day, and Graduation. Topics include: retail consumer behavior in 2009, a look at how the spring gift-giving season has performed historically, retail category trends and insights, and marketing tactics and tips for building successful online campaigns. Presentation: Online Marketing2010-02-03 15:54:30
Use the new interface to get a quick overview of your performance, then focus in on the most important keywords across your account. Presentation: PPC2010-02-02 18:20:02
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Nick from Chicago asked: Does the new canonicalization tag make it safe to add tracking arguments to some my internal links without fear that Google will split the quality signals between the two addresses? Presentation: Developers2010-01-12 11:16:12
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Terry Cox from Orlando, FL asked: In regards to the new canonicalization tag, does it make sense for large corporations to consider placing that tag on every page due to marketing tracking codes and large levels of duplicate URLs like faceted pages and load balancing servers? Presentation: Developers2010-01-12 11:49:06
New Video: http://www.youtube.com/watc... See how the new AdWords interface can help you analyze your campaigns with custom graphs, new account-level tabs and easy filtering. Presentation: PPC2010-02-03 15:53:30
JP from Los Angeles, CA asks: "When a site is penalized by Google, why isnt a message sent to the owner via Google Webmaster Tools telling them how/why it was penalized? Currently, site owners are left grasping in the dark trying to figure out what they did to cause a penalty." Presentation: Tools2010-01-11 20:34:03
These speed tests were filmed at actual web page rendering times. If you're interested in the technical details, read on! Equipment used: - Computer: MacBook Pro laptop with Windows installed - Monitor - 24" Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process. - Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps "Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?" Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top. Presentation: Developers2010-05-07 15:08:40
Advertising and Monetization by RockYou in OpenSocial Ecosystem Presentation: Developers2010-03-05 10:17:39
Watch this video to learn how to: - Find keyword ideas that you dont have in your account but for which your ads are showing (through broad match) Presentation: PPC2010-02-02 18:04:47
Meet Matt Adams with directline-flights.co.uk . He will share his experience with AdSense, optimisation tips, and steps for success with AdSense. Presentation: Developers2010-04-26 12:16:05
For more information, please see the our blog post: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html Presentation: Search Engine Optimization2010-01-10 18:46:13
In Part II of the Google Content Network series, Julie and Jasper cover campaign optimization strategies for advertising success on the content network. Presentation: Business2010-02-03 16:45:27
How to build display ads by just putting in your text and choosing color schemes, with the AdWords display ad builder. Presentation: PPC2010-02-03 16:01:46
Google I/O 2009 - Even Faster Websites Steve Souders Steve is the author of High Performance Web Sites and the creator of YSlow. In this talk, he presents some of the best practices from his next book, including optimizing CSS selectors, flushing the document early, and discovering why 15% of users don't get compressed responses. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:52:37
Philipp Lenssen from Germany asks: "If you run a family friendly site which however every now and then mentions an adult word (e.g. because the word is ambiguous or just happens to be about sex education etc.), do you risk getting kicked out of the Google SafeSearch results zone?" Presentation: Search Engines2010-01-10 02:07:27
Learn REAL search engine domination techniques without learning any complicated coding. You don't even have to know what HTML means. If you can fill in an online form and download software, you can make dozens of money making sites in about 1 - 2 hours each. Search engine optimization companies charge thousands of dollars to do something like this for you. If you are a multi-million dollar company, that's fine. But what if you just want to make an extra $1,000 per month or make enough to quite your job, go on a great vacation, cruise, or buy a new car or house? People like you are making money online every day but you have to get free traffic to your web site to test keywords, offers and products. Stop wasting time and start getting traffic today. Presentation: Search Engines2010-02-06 17:58:25
Having trouble seeing the presentation? See hi-res presentation here: http://docs.google.com/Present?docid=... Shaping the Heart of Your Marketing Strategy: Valentine's Day 2009 Webinar. Google Retail and Google Tech Teams discuss strategies retailers can take to get the most out of this Valentine's Day. Topics include: Understanding retail trends to reach consumers in today's landscape, building effective Valentine's Day ads using new Google tools, planning ahead based on online campaign performance trends, tips and tricks for optimizing your search campaigns Presentation: Online Marketing2010-02-03 16:10:08
Google Charts Toolkit is Google's unified approach for creating charts on the web. It provides a rich gallery spanning from pie charts to interactive heat-maps and from organizational trees to motion charts. The toolkit lets developers choose between JavaScript based client-side rendering and image based server-side rendering. We will present the relative strengths of these two approaches, and unveil the future visual design of Google Charts. Presentation: Developers2010-06-16 10:44:14
Matt Cutts talks about "sock puppet marketing." Presentation: Search Engines2010-01-10 02:39:15
Learn how search advertising with Google AdWords can help your business reach new customers when they are searching on Google for the products and services you offer. You will also hear from a few business owners who are leveraging Google AdWords to successfully acquire new customers and grow their businesses. Presentation: Statistics2010-02-03 16:49:44
Learn about Google AgencyLand, a central location for training, resources, and updates for advertising agencies. Presentation: Business2010-02-02 17:47:29
Our Google Enterprise Product Managers tell you about 'Self Learning Scorer', the latest cool feature in the Google Search Appliance. Presentation: Statistics2010-02-02 17:29:28
Google Friend Connect adds features for Twitter users Presentation: Developers2010-03-05 09:36:25
Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment. Presentation: Statistics2010-02-03 16:24:21
The Traveler's Road to Decision explores the evolution of the travel research and booking process. With a focus on the role online plays, this webinar will surprise you with some interesting facts on how users seek information and what factors eventually influence their decision to book. Presentation: Business2010-02-02 17:51:02
Watch an overview of Google Ad Planner to learn how it can help you find your target audience online. You can find Google Ad Planner at www.google.com/adplanner. (Training Module 1/8) Presentation: PPC2010-02-03 16:22:58
A highly visual tour through DoubleClick Studio, a new tool to enhance rich media ad production and workflow. Presentation: Online Marketing2010-02-02 18:14:19
Google I/O 2009 - Implementing Your Own Visualization Datasource Itai Raz, Nir Bar-Lev, Jesse Lorenz -- Contents -- 0:05 - Agenda 1:00 - What is Google Visualization API? 9:30 - Remote Data Source 14:32 - The Java Open Source Data Source library 17:04 - Java Data Source Demo 31:48 - SalesForce.com Data Source implementation 43:20 - Q&A -- End -- This session will focus on building a server-side data source compatible with the Visualization API. It will cover the following topics: Using available Libraries for generic data sources, writing a datasource, and datasources on AppEngine. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:57:04
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