In Part II of the Google Content Network series, Julie and Jasper cover campaign optimization strategies for advertising success on the content network. Presentation: Business2010-02-03 16:45:27
Google I/O 2009 - Measure in Milliseconds: Performance Tips for Google Web Toolkit Kelly Norton Google Web Toolkit (GWT) allows developers to build highly optimized, fast AJAX applications. GWT allows developers to code in the Java programming language using their favorite IDE tools, then cross-compile that source into plain JavaScript to be served just like any other webpage script. We'll take a look at some performance techniques you can use in GWT to build even faster web apps. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:58:39
Watch this video to learn how to: - Export keywords from the SbKT and add them to your AdWords account using the AdWords interface Presentation: PPC2010-02-02 18:09:53
ocial Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair ("Tennessee") Presentation: Developers2010-05-18 09:52:38
Presented by Greg Grothaus of Google. Presentation: Search Engine Optimization2010-01-10 18:52:32
A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We'll also answer real-life questions that affect developers when it comes to optimizing their websites for search. Presentation: Developers2010-06-16 13:42:05
How to build display ads by just putting in your text and choosing color schemes, with the AdWords display ad builder. Presentation: PPC2010-02-03 16:01:46
In this webinar geared towards new publishers, the AdSense Team walks you through an account and the basics of displaying ads on your pages. Presentation: Developers2010-04-26 12:14:04
This video walks you through the steps to define an audience in Ad Planner. Presentation: PPC2010-02-02 17:22:42
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Nick from Chicago asked: Does the new canonicalization tag make it safe to add tracking arguments to some my internal links without fear that Google will split the quality signals between the two addresses? Presentation: Developers2010-01-12 11:16:12
One of the factors limiting SVG adoption is the association with XML. XML has been helpful in a number of ways: from providing a concrete syntax that enables both a focus on higher level constructs and simplifies tooling. It also has been an inhibitor in places where tight integration with less well formed content is a necessity. This talk is about small lessons that you can learn from the web to increase adoption of SVG, and big lessons of the web that you will have to deal that will be direct consequences of the "unwashed masses" copy/pasting SVG fragments onto MySpace pages or equivalent and expecting it to all "just work". Presentation: Developers2010-03-05 09:40:48
Watch this video to learn how to: - Find keyword ideas with high reach Presentation: PPC2010-02-02 18:07:55
Having trouble seeing the presentation? See hi-res presentation here: http://docs.google.com/Present?docid=... Shaping the Heart of Your Marketing Strategy: Valentine's Day 2009 Webinar. Google Retail and Google Tech Teams discuss strategies retailers can take to get the most out of this Valentine's Day. Topics include: Understanding retail trends to reach consumers in today's landscape, building effective Valentine's Day ads using new Google tools, planning ahead based on online campaign performance trends, tips and tricks for optimizing your search campaigns Presentation: Online Marketing2010-02-03 16:10:08
Mani from Delhi asks: "Are product description pages on an e-commerce site termed as duplicate content if the same product description appears on other sites? It does happen for many branded products." Presentation: Developers2010-01-11 11:40:41
Learn more on how Reuters, the news agency leader, is using the Google Search Appliance to search stock quotes, videos, images, background information, and breaking news, all from one search box. Presentation: Business2010-02-03 15:06:59
Finnur Thorarinsson, a software engineer at Google, presents how a developer can debug a Google Chrome extension using Google Chrome's developer tools (chromium.org/devtools). For more information on extensions, go to code.google.com/chrome/extensions Presentation: Developers2010-03-05 09:30:27
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Eric Enge from Boston, MA asked: Do you think web search will ever make use of references (web site mentions that are not links) as a ranking signal? Presentation: Search Engines2010-01-12 11:48:02
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Lee Willis from Cumbria, UK asked: Why does Google crawl/index blogs (specifically sites notified by "WordPress XMLRPC pings") so much faster than a "normal" site submitting a revised Sitemap. What is the impact of that on the overall "quality" of the index? Presentation: InfoBlogs2010-01-12 11:41:16
Step by step instructions on how to add a google xml sitemap to your web page. google sitemap xml Presentation: Sitemap2010-01-10 01:44:39
How do you use Google Analytics to create better AdWords campaigns? Here's one way: advertise on Google's content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics. Presentation: Statistics2010-02-02 16:25:00
Advertisers and AdWords team members tell the story behind the new AdWords interface. Presentation: PPC2010-02-03 15:50:30
Deepak Kumar's talk on Google Analytics and Website Optimizer to webmasters at the Google India SearchMasters '09 conference. Presentation: Statistics2010-01-11 20:32:03
An overview of the YouTube Direct Platform. The platform enables you to solicit user generated videos, moderate video submissions and display them on your site. http://www.youtube.com/direct for more details. Presentation: Developers2010-03-05 09:37:48
This video describes why to use display ads to advertise on the Google Content Network, and how you can use the AdWords Display Ad Builder to do so effectively. We also provide our 8 best practices for creating and running display ads effectively with the Display Ad Builder. Presentation: PPC2010-02-02 18:18:28
This training module covers the Login Dashboard section of the Google Affiliate Network interface. Presentation: Online Marketing2010-02-02 17:44:09
Matt Cutts discusses the practice of using JavaScript to hide email addresses. Presentation: Search Engines2010-01-10 02:36:05
Deepesh from New York asks: "How does Google calculate site load times in the data it exposes in Google Webmaster statistics? Is the calculation simply average time to get and receive the HTML content for a page?" Presentation: Tools2010-01-11 20:40:34
For a followup post about this video, please see: http://www.mattcutts.com/blog/more-about-generic-tlds-in-say-uk-results/ guavarian from the UK asks: "Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from users. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en Presentation: Search Engines2010-01-10 19:06:20
Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI, see how different search result positions perform for each keyword, and compare ad performance. Presentation: PPC2010-02-03 16:50:30
Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising. Presentation: Online Marketing2010-02-03 16:53:16
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