Ever wonder what is the Google Analytics API? Listen to Jacob Matthews, the tech lead behind the API, present a high level overview. Presentation: Statistics2010-02-02 15:49:26
Richard M. from Australia asks: "We sell a software product, and there are 100s of software download directories on the web of varying quality. Could submitting our product to all of them hurt our rankings or domain trust/authority?" Presentation: Statistics2010-01-11 11:04:09
In this webinar, Mollie Klurfeld, an AdWords specialist, demonstrates how to quickly make bulk changes in an account using AdWords Editor. Presentation: PPC2010-02-03 16:58:17
Learn to use Motion Charts in Google Analytics to analyze your data in five dimensions. Presentation: Statistics2010-02-02 16:10:59
Are you considered the 'point' person for your team? Do you have sweaty palms, headaches, and a calendar full of meetings? You may have an affliction called 'manager'. 3 out of 4 engineers aren't aware of this condition, but it is treatable through careful analysis and therapy. We'll examine how you may have arrived at this state and how you can once again regain your self-respect and the respect of your peers. Hear real-life stories of both good and bad leadership. Learn to lead by following. Presentation: Developers2010-06-17 12:09:48
For more information, please see the our blog post: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html Presentation: Search Engine Optimization2010-01-10 18:46:13
Learn how to import a CSV file in AdWords Editor. Presentation: PPC2010-02-03 15:10:02
Learn how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment. Presentation: Statistics2010-02-02 16:21:19
Matt Cutts of Google introduces the canonical link element. Presentation: Developers2010-01-12 11:53:48
Learn how Extra Space Storage, a self storage company, optimized their website to increase reservations by nearly 10% using Website Optimizer. Presentation: Online Marketing2010-02-03 16:12:22
This video describes why to use display ads to advertise on the Google Content Network, and how you can use the AdWords Display Ad Builder to do so effectively. We also provide our 8 best practices for creating and running display ads effectively with the Display Ad Builder. Presentation: PPC2010-02-02 18:18:28
Trevor Johns goes over how to get started with the Google Data PHP Client - from installation to general architecture to brief demo with the Blogger API. Presentation: Developers2010-03-05 10:15:20
Jeff Posnick narrates a screencast detailing all aspects of getting started with YouTube Direct, from required downloads to configuration to deployment. Presentation: Developers2010-03-05 09:26:06
How do you use Google Analytics to create better AdWords campaigns? Here's one way: advertise on Google's content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics. Presentation: Statistics2010-02-02 16:25:00
Rob from The Netherlands asks: "Can the "Change of address" feature in Google Webmaster Tools be used to merge two websites (Site B becomes a part of Site A), or is its use limited to moving a site from one domain to another? Do you have any advice for successfully merging sites?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en Presentation: Search Engines2010-01-10 15:55:23
AndyPTG from Boston asks: "Will I be penalized for having every file in my XML Sitemap listed with the same priority? Google Webmaster Tools gives me a warning on that. But at the same time the priority field is optional." Presentation: Sitemap2010-01-11 11:01:07
This webinar gives an overview of social networks while dispelling any myths that they're only a venue for teens. You'll learn more about how to effectively target your audiences on social networks using Google AdWords features such as demograhic bidding & reports, User Interest Placements, and Enhanced Online Campaigns. Presentation: Online Marketing2010-02-03 16:13:29
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more. Submit questions at http://sn.im/nmwa Presentation: Statistics2010-01-18 12:20:21
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Adeel from Manchester, UK asked: Does the position of keywords in the URL have a significant impact: example.com/keyword/London is better than example.com/London/keyword? Presentation: PageRank2010-01-12 11:45:37
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company - which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. Presentation: Statistics2010-01-18 12:19:37
Studio 132 created an AdWords account to get calls about their new services, but after a few months they still didn't have any calls. To solve this they began testing different ads in their account, and after this optimization their clickthrough rate (CTR) went up 300% and they've gotten 4 new customers. Presentation: PPC2010-02-03 15:26:15
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Micahn from Boston asked: Is Google aggregating SearchWiki data with Analytics for ranking? Presentation: PageRank2010-01-12 11:17:57
Watch this video to learn how to: - identify if your keyword ideas are running and performing well Presentation: PPC2010-02-02 18:09:17
Part III of the Optimisation Essentials series explains how well-positioned ad units can help improve your AdSense revenue. Presentation: Developers2010-04-26 12:16:49
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Terry Cox from Orlando, FL asked: In regards to the new canonicalization tag, does it make sense for large corporations to consider placing that tag on every page due to marketing tracking codes and large levels of duplicate URLs like faceted pages and load balancing servers? Presentation: Developers2010-01-12 11:49:06
Advanced Filtering simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be created on the fly for any report. Presentation: Statistics2010-02-01 16:36:28
Overview of how you can use Google Insights for Search to see what the world is searching for. Presentation: Business2010-02-02 17:56:06
Remiz Rahnas from Kerala, India asks: "I keep a "blogroll" page with link to all my friends' blogs on my blog. Will that affect my blog's reputation in Google? Recently my friend lost PR5 to 0 for such a page." Presentation: InfoBlogs2010-01-11 10:58:41
Learn the basics of navigating through Google Ad Planner to find your target audience online. You can find Google Ad Planner at www.google.com/adplanner. (Training Module 2/8) Presentation: PPC2010-02-03 16:23:23
Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people's ability to recall and search for your brand. Presentation: Business2010-02-03 16:03:08
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