Learn more on how Adobe Community Help Centre is using Google Site Search to improve customer satisfaction and customer experience. Presentation: Online Marketing2010-02-03 16:16:46
Watch this video to learn how to: - Export keywords from the SbKT and add them to your AdWords account using the AdWords interface Presentation: PPC2010-02-02 18:09:53
Just how much is a billion? In 2001 Google servers were indexing one billion web documents. Now in 2009, the Google Search Appliance 6.0 allows organizations to search through billions of their own documents. Find out more at www.google.com/gsa Presentation: Online Marketing2010-02-02 18:01:52
AdSense for search is now powered by Custom Search, meaning publishers have more advanced customization options for their search results and ads. Options include keyword tuning, vertical search, and selecting the placement of ads on search results pages. Presentation: Developers2010-04-26 12:21:29
Background and FAQs for publishers interested in Google News Search. Presentation: Search Engine Optimization2010-01-10 18:56:25
Jeff Posnick narrates a screencast detailing all aspects of getting started with YouTube Direct, from required downloads to configuration to deployment. Presentation: Developers2010-03-05 09:26:06
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Statistics2010-02-03 15:48:38
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Danny from Brighton asked: What are Google's plans for indexing the deep web? Are there best practices for form contruction to optimise for this? Presentation: Search Engine Optimization2010-01-11 23:53:46
Overview of how you can use Google Insights for Search to see what the world is searching for. Presentation: Business2010-02-02 17:56:06
Studio 132 created an AdWords account to get calls about their new services, but after a few months they still didn't have any calls. To solve this they began testing different ads in their account, and after this optimization their clickthrough rate (CTR) went up 300% and they've gotten 4 new customers. Presentation: PPC2010-02-03 15:26:15
Darin Fisher talks about the recently upstreamed Chromium WebKit API. The API is a critical step in our path to becoming completely integrated into the WebKit project. Like the other WebKit APIs, ours is a veneer which shields developers (including many of our own) from the internal details of WebKit (named WebCore). Darin talks at a high level about the API, dives into some code examples, and talks about the history and future of the API. Presentation: Developers2010-03-05 09:35:43
Jochen from Stuttgart, Germany asks: "How do meta geo tags influence the search results?" Presentation: Search Engine Optimization2010-01-11 10:51:50
Use the new interface to get a quick overview of your performance, then focus in on the most important keywords across your account. Presentation: PPC2010-02-02 18:20:02
Ad management allows you to store details about an AdSense unit, including ad size, colors, and channel settings, on our servers. Using this feature, you don't need to update the code on your page to update your ads. Instead, you can make changes to the AdSense units on your pages from within your account. Presentation: Developers2010-04-26 12:22:49
Learn how Extra Space Storage, a self storage company, optimized their website to increase reservations by nearly 10% using Website Optimizer. Presentation: Online Marketing2010-02-03 16:12:22
Google I/O 2009 - Building a Business with Social Apps Shawn Shen, Chewy Trewhella, Gerardo Capiel Get some real world advice from developers that have created successful businesses around their social apps. From monetization strategies to analytics, learn how to turn a fun idea into a real revenue stream. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:55:46
Visit http://www.google.com/a/sec... to sign up or learn more. Watch this quick tour of Google Apps Security Services Presentation: Online Marketing2010-02-03 16:48:35
Learn how Google's search technology can increase your online store's sales and usability with Google Commerce Search. Presentation: Business2010-02-02 17:28:40
A webmaster tutorial video that introduces other useful Google resources for webmasters. Presentation: Search Engines2010-01-10 01:55:08
Step by step instructions on how to add a google xml sitemap to your web page. google sitemap xml Presentation: Sitemap2010-01-10 01:44:39
Having trouble seeing the presentation? See hi-res presentation here: http://docs.google.com/Present?docid=... Shaping the Heart of Your Marketing Strategy: Valentine's Day 2009 Webinar. Google Retail and Google Tech Teams discuss strategies retailers can take to get the most out of this Valentine's Day. Topics include: Understanding retail trends to reach consumers in today's landscape, building effective Valentine's Day ads using new Google tools, planning ahead based on online campaign performance trends, tips and tricks for optimizing your search campaigns Presentation: Online Marketing2010-02-03 16:10:08
A brief tutorial that demonstrates how to get started using the AdWords API PHP client library. Best viewed in HD. Presentation: Developers2010-03-05 09:27:32
Michael Thingmand from Denmark asks: "Why doesn't google.com validate (according to W3C)?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en Presentation: Search Engines2010-01-10 18:49:36
Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords. Presentation: PPC2010-02-02 17:48:05
Tom Leung (Product Manager, Google) and Raquel Hirsch (WiderFunnel Marketing) discuss Website Optimizer and the impact that content-testing can have on your bottom line. Presentation: Business2010-02-03 16:57:18
See how you can use the new interface to make changes to your campaigns with fewer clicks. Presentation: PPC2010-02-02 18:20:34
Watch this video to learn how to: - Find keyword ideas with low competition Presentation: PPC2010-02-02 18:05:47
Google Analytics helps you make faster, smarter decisions with the new Intelligence reports and Custom Alerts. The algorithmic driven Intelligence engine monitors your traffic and provides automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. Presentation: Statistics2010-02-02 15:40:45
Darren Rowse of Problogger.net shares his advice on AdSense optimisation. Presentation: Developers2010-04-26 12:15:27
Richard M. from Australia asks: "If you have a company logo on your site, what is the best way to include the text of the logo for SEO purposes? ALT tag, CSS hiding, or does it matter?" Presentation: Developers2010-01-11 11:21:00
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