In Part II of the Google Content Network series, Julie and Jasper cover campaign optimization strategies for advertising success on the content network. Presentation: Business2010-02-03 16:45:27
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result. Presentation: Statistics2010-02-02 16:08:21
These speed tests were filmed at actual web page rendering times. If you're interested in the technical details, read on! Equipment used: - Computer: MacBook Pro laptop with Windows installed - Monitor - 24" Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process. - Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps "Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?" Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top. Presentation: Developers2010-05-07 15:08:40
This training module covers the Links section of the Google Affiliate Network interface. Presentation: Business2010-02-02 17:45:03
Learn some Google Analytics Basics such as how to find your tracking code. Presentation: Statistics2010-02-02 15:54:53
Nick Baum, product manager for Google Chrome's extensions system, demonstrates uploading and publishing an extension to the Google Chrome Extensions gallery. Visit code.google.com/chrome/extensions for more information. Presentation: Developers2010-03-05 09:31:20
beussery from Atlanta, GA asks: "Does Google crawl and treat TinyURLs using a 301 redirect the same as other links?" Presentation: Developers2010-01-11 11:34:44
Your Opportunities tab may show ideas for changing your keyword cost-per-click (CPC) bids. Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower your costs). While we don't know enough about your advertising goals to make specific bid recommendations, we try to identify which of your keywords seem to be good candidates for bid changes. Use the ideas to help inform your bidding decisions. Presentation: Developers2010-05-18 09:56:32
A deep dive into the guts of WebKit. Eric Seidel explains the process from loading the resources, building the DOM tree, and the various trees involved in rendering. Presentation: Developers2010-03-05 09:28:30
Boyar from the North America AdSense team talks about custom channels and how to use them to track the performance of specific ad units. Presentation: Developers2010-04-26 12:03:34
Learn about the 7 new features released for Google Analytics in October 2009 plus the new holiday bonus features like Annotations. Presentation: Statistics2010-01-18 12:14:47
Watch this video to learn how to: - Find keyword ideas for which your website doesnt appear on the first page of natural search results Presentation: PPC2010-02-02 18:03:30
Michel from The Netherlands asks: "Is it a good thing to put 'nofollow' in links to a disclaimer, privacy statement and other pages like that with the internal PageRank in mind? I hear different stories about this." Presentation: Developers2010-01-11 20:41:28
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more. Submit questions at http://sn.im/nmwa Presentation: Statistics2010-02-01 16:20:32
5 simple tips on how to make AdWords advertising successful and cost effective for your company. Presentation: PPC2010-02-02 17:50:15
Google Friend Connect lets you grow traffic by easily adding social features to your website. In this video, learn how to add a social bar to your site. Presentation: Developers2010-03-05 10:12:55
-- Contents -- 0:00 - Introduction 1:00 - Why standardize on the OpenSocial gadget spec? 2:00 - Apache Shindig 3:25 - Benefits to developers from OpenSocial/gadgets 4:40 - Benefits to eBay's business 5:16 - Other applications for gadgets 6:13 - More info about eBay's gadget platform -- End -- In this video, eBay Platform Architect Farhang Kassaei explains the details behind the launching of eBay's new Selling Manager (beta), which uses OpenSocial's gadget technology to Google Developer Advocate Chris Schalk at the Web 2.0 Conference in San Francisco, Ca on April 1st, 2009. Farhang describes both why they chose to use OpenSocial and Apache Shindig, and how they integrated its gadget server technology into their platform. He also provides information on where gadget developers can go to learn more about eBay's new platform and how to get started building applications. Intros: Farhang Kassaei is a principal architect at eBay Marketplaces where he leads eBay platform design and architecture. During his career with eBay Farhang has been responsible for multiple infrastructure initiatives including identity and access management, open platform, user verification and risk, messaging, user generated content and user graph analysis and infrastructure. He is also a member of eBay Enterprise Architecture team. Chris Schalk is an advocate on Google's Developer Programs team. Presentation: Developers2010-03-05 10:05:28
Rajat Mukherjee's talk on Google Custom Search™ to webmasters at Google India SearchMasters09 conference. Presentation: Search Engines2010-01-11 20:32:51
This video walks you through the steps to review sites in Ad Planner. Presentation: Business2010-02-02 17:18:49
Deepak Kumar's talk on Google Analytics and Website Optimizer to webmasters at the Google India SearchMasters '09 conference. Presentation: Statistics2010-01-11 20:32:03
Chris from the UK asks: "Is there a limit to the number of pages that Google will index from one site?" Presentation: Statistics2010-01-11 11:31:24
Visit http://www.google.com/a/sec... to sign up or learn more. Watch this quick tour of Google Apps Security Services Presentation: Online Marketing2010-02-03 16:48:35
New Video: http://www.youtube.com/watc... See how you can use the new interface to make changes to your campaigns with fewer clicks. Presentation: PPC2010-02-03 15:52:34
Pigatto from Erechim, Brazil asks: "Will Google find text in images someday?" Presentation: Videos & Images2010-01-11 10:50:52
Mel Ann and Tim, two AdSense Optimization Specialists from the Google office in Sydney walk you through a 5-step process to optimize the AdSense ads on your sites, and share tips that many publishers have found successful in part four of the five part Speeding Up in a Slowdown series. Speeding Up in a Slowdown is a five-week educational series about speeding up your online publishing business in a slowdown. Each Thursday from mid June - mid July 2009 we'll share tips about using AdSense and other Google products, as well as general online publishing advice, that you can apply to your business today. Follow the campaign at google.com/ads/speedingup. Presentation: Developers2010-04-26 12:08:33
Use the new AdWords interface to manage the Google Content Network more efficiently. Presentation: PPC2010-02-02 18:21:11
In Google Analytics, you can create custom filters that define what data is included in your reports and how it appears Presentation: Statistics2010-01-18 12:06:20
Magico from London, UK asks: "Now that Google can crawl JavaScript links, what is going to happen with all those paid links that were behind JavaScript code? Will Google start penalising them?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en Presentation: Search Engine Optimization2010-01-10 18:48:16
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Micahn from Boston asked: Is Google aggregating SearchWiki data with Analytics for ranking? Presentation: PageRank2010-01-12 11:17:57
Studio 132 created an AdWords account to get calls about their new services, but after a few months they still didn't have any calls. To solve this they began testing different ads in their account, and after this optimization their clickthrough rate (CTR) went up 300% and they've gotten 4 new customers. Presentation: PPC2010-02-03 15:26:15
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