David in Berlin, Germany asks: "A question to non-intended duplicate content: If an online shop can be reached through several TLDs (like .de, .at, .ch) and the only difference is the currency (and necessarily the checkout process) does Google consider this duplicate content? What can be done?" Presentation: Search Engines2010-01-10 15:56:19
Google Seminars for Success offers advice on how to use online advertising in a down economy, including three tips on how to optimize your AdWords campaigns for the current economy. Presentation: Online Marketing2010-02-03 15:56:09
In a recent study, Google and M&RR (Marketing and Research Resources, Inc.) explored how consumers research and gather information throughout the travel decision-making process. We examined behaviors in business and leisure travelers, and culled out insights across four key travel categories: Airlines, Hotels, Car Rental, Cruise. On Friday, October 10, 2008, Google hosted a webinar that covered this study's findings and answered questions such as: • Does the research process change by trip and traveler type? • Does online video play a role in the travel-purchase process? • Do information sources and purchase influencers vary by travel category? Presentation: Online Marketing2010-02-03 16:25:22
DoubleClick's new tool for creating and producing rich media ads. Presentation: Business2010-02-03 15:27:39
Quentin from Vancouver asks: "In the search results, Google will often display a snippet appropriate to the specific search query - often disregarding the meta description. Is Google doing away with meta description use like they did with meta keywords?" Presentation: Search Engine Optimization2010-01-10 19:20:49
Watch this video to learn how to: - Access the SbKT keyword library - Find keyword ideas using the categories functionality Presentation: PPC2010-02-02 18:02:24
Watch this video to learn how to: - Find keyword ideas with high reach Presentation: PPC2010-02-02 18:07:55
Matt Cutts explains why a page that is disallowed in robots.txt may still appear in Google's search results. Presentation: Search Engine Optimization2010-01-10 02:49:23
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Dictina from Madrid asked: Does using a class or an id in a header tag instead of plain headers interfere with the way search engines sees and understand headings? Presentation: Developers2010-01-12 11:27:04
The Future of Search, Peter Norvig (Google) Presentation: Developers2010-03-05 09:03:38
Get started with Google Ad Planner Publisher Center by learning how to claim and edit your site listing in three easy steps. Presentation: Online Marketing2010-02-03 15:28:55
Jochen from Stuttgart, Germany asks: "How do meta geo tags influence the search results?" Presentation: Search Engine Optimization2010-01-11 10:51:50
Learn to create and use Advanced Segments in Google Analytics to isolate and analyze specific parts of your traffic. Presentation: Statistics2010-02-02 16:11:56
Remiz Rahnas from Kerala, India asks: "Will DiggBar create duplicate content issues? For example: my site is www.example.com and now when you add digg.com before my site's address (digg.com/example.com), it is showing a page from Digg.com with my content (exactly the same)." Presentation: Social Networks2010-01-11 11:42:54
How do you use Google Analytics to create better AdWords campaigns? Here's one way: advertise on Google's content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics' Referring Sites report. Here's how to do it! Presentation: Statistics2010-02-03 16:40:30
Watch this video to learn how to: - Access the active keywords section of the SbKT - Find active keywords with low ad / search share Presentation: PPC2010-02-02 18:03:01
Learn how to use Google Insights for Search to analyze the impact of your marketing activities on people's ability to recall and search for your brand. Presentation: Business2010-02-03 16:03:08
This webinar gives an overview of social networks while dispelling any myths that they're only a venue for teens. You'll learn more about how to effectively target your audiences on social networks using Google AdWords features such as demograhic bidding & reports, User Interest Placements, and Enhanced Online Campaigns. Presentation: Online Marketing2010-02-03 16:13:29
Linking Google AdWords and Analytics helps provide insights on keywords, ROI, visitors, and more! Learn how to easily link your accounts. Presentation: Statistics2010-02-02 16:22:58
Learn how to download or update all or part of your account in AdWords Editor. Presentation: PPC2010-02-03 15:09:16
Learn how Colonial Candle, a 100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales. Presentation: Online Marketing2010-02-03 16:12:47
Watch this video to learn how to: - Export keywords from the SbKT and add them to your AdWords account using AdWords Editor Presentation: PPC2010-02-02 18:10:21
A full overview of this new AdWords option, including a walk-through of the ad template gallery, creating an ad, and exploring our new Display Ads 101 site. Learn more at google.com/adwords/displayadbuilder. Presentation: PPC2010-02-03 16:31:34
In Part I of the Google Content Network series, Julie and Jason cover the benefits of advertising on the content network, including the tools and features available for advertisers to succeed on this platform. Presentation: Business2010-02-03 16:44:32
A brief tutorial that demonstrates how to get started using the AdWords API PHP client library. Best viewed in HD. Presentation: Developers2010-03-05 09:27:32
AliceC from Los Angeles, CA asks: "If it appears that your site has been penalized in SERP position, but you have done nothing wrong and cannot diagnose what the problem is, how do you proceed? Do you file a reconsideration, without being able to say what was wrong and what was fixed?" Presentation: Search Engines2010-01-10 02:11:18
Google Friend Connect instantly awakens and strengthens the community that visits your site by enriching it with social features. In this video, learn how to add a members gadget to your website. Presentation: Developers2010-03-05 10:03:16
Google I/O 2009 - Measure in Milliseconds: Performance Tips for Google Web Toolkit Kelly Norton Google Web Toolkit (GWT) allows developers to build highly optimized, fast AJAX applications. GWT allows developers to code in the Java programming language using their favorite IDE tools, then cross-compile that source into plain JavaScript to be served just like any other webpage script. We'll take a look at some performance techniques you can use in GWT to build even faster web apps. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html Presentation: Developers2010-03-05 09:58:39
This video gives an update on the change from inactive keywords to first page bids and how it affects your campaigns. Presentation: PPC2010-02-03 16:13:57
Setting the Stage: Make the Most of the Holiday Season In the first of three webinars aimed at helping you make the most of your AdWords advertising this holiday season, our AdWords Retail specialists cover: - How and why to start planning now - Trends from the 2007 holiday season - Forecasts for this year's holidays - How to get the most impact from the Unwrapped series Visit our Unwrapped: Retail Holiday Guide site for more information at: http://sites.google.com/site/unwrappe... Presentation: Business2010-02-03 16:40:04
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