This training module covers the Reporting section of the Google Affiliate Network interface. Presentation: Business2010-02-02 17:46:51
Learn how advanced segments work in the Google Analytics API. Learn their new syntax, how they differ from filters and see a Java code example. Presentation: Statistics2010-01-18 12:18:47
Learn how Google Analytics and Site Search can improve content discovery and landing page relevancy for your online advertising spend. Presentation: Statistics2010-02-02 16:05:32
This training module covers the Account Profile section of the Google Affiliate Network interface. Presentation: Business2010-02-02 17:42:46
Google I/O 2009 - App Engine Nitty-Gritty: Scalability, Fault Tolerance, and Integrating Amazon EC2 Jesse Kocher, Josh Livni, Dave Peck How a small Civic Software company built an API to serve millions of requests per day. Learn about the challenges faced & lessons learned during design and deployment of a high-traffic web service built on App Engine, and about combining App Engine with external services (postgres and background tasks on EC2, and integration with an existing web site and distributed widget) Presentation: Developers2010-03-05 09:50:55
A screencast showing a mashup using Google Analytics, Protovis, SVG, JQuery, Google App Engine, and GData. Done by Nick Mihailovski. Presentation: Developers2010-03-05 09:39:20
Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment. Presentation: Statistics2010-02-02 16:22:12
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Nik from London asked: I'm using a template website (I'm an amateur!). The h1 tag appears below the h2 tag in the code. Does the spider still know what's going on? Presentation: Developers2010-01-11 23:48:36
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Mharris from New York asked: Does anchor text carry through all 301 redirects? Will there be a penalty for sites that do this as their sole way of link building? Presentation: Developers2010-01-12 11:51:31
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. Presentation: Statistics2010-02-03 15:48:38
Learn how to make your markup leaner by omitting HTML tags to decrease file size and increase the performance of your site. For more information, visit http://code.google.com/speed Presentation: Developers2010-01-11 11:09:26
Layout Tests are the tests we inherit from the WebKit project and are a very important part of the Chromium's testing infrastructure. Pam Greene talks about what they are, how to run them, how to debug problems within them, and even touches on how to write your own. She also covers advanced (but easy to use) tools for rebaselining and tracking flakyness. Any Chromium developer that works on WebKit really should check this out! Presentation: Developers2010-03-05 09:34:59
Learn how Passages uses Google's contextual targeting technology to increase conversions and connect with relevant users all across the web. Presentation: Business2010-02-03 16:51:08
Interesting in knowing more about the Content Network? Using the Content Network to advertise your company has changed a lot in the past few years to become bigger, more refined and extremely measurable. Find out how to reach potential customers effectively as well as how to track and measure your content initiatives. Presented by Auto Specialists, this presentation will give you a great understanding of what the Content Network offers and how to implement successful campaigns. Presentation: PPC2010-02-02 18:18:59
Watch this video to learn how to: - Export keywords from the SbKT and add them to your AdWords account using the AdWords interface Presentation: PPC2010-02-02 18:09:53
Deepesh from New York asks: "How does Google calculate site load times in the data it exposes in Google Webmaster statistics? Is the calculation simply average time to get and receive the HTML content for a page?" Presentation: Tools2010-01-11 20:40:34
Clear Channel Switzerland, a subsidiary of the world's leading outdoor advertiser Clear Channel, uses Google Maps API to help its employees and customers locate outdoor advertising panels across Sw... Presentation: Online Marketing2010-02-03 16:01:20
Learn how easy it is to start using the Google Analytics Data Export API with this overview of the steps required to retrieve data. Presentation: Statistics2010-02-02 15:44:26
New Video: http://www.youtube.com/watc... See how you can use the new interface to make changes to your campaigns with fewer clicks. Presentation: PPC2010-02-03 15:52:34
This video shows the detailed AdSense reports that are available to publishers within Analytics. To link your AdSense and Analytics accounts, look for an integration invite at the top of your AdSense Reports Overview page. Presentation: Developers2010-04-26 12:19:20
In this webinar geared towards new publishers, the AdSense Team walks you through an account and the basics of displaying ads on your pages. Presentation: Developers2010-04-26 12:14:04
Chrome 101 Brian Kennish Google Chrome shipped an extensions API in version 4.0. Since last year, new capabilites have been added to the extensions framework, and many people have already written powerful extensions with minimal effort. Find out how to write an extension, and what's coming next in Chrome Extensions. Presentation: Developers2010-06-14 14:35:39
Expanding Reach: Find Your Target Audience The second of three webinars from our AdWords Retail specialists will show you how to: - Reach holiday shoppers throughout the day - Refine your traffic to reach your target audience - Create a media plan that integrates search, traditional media, and Google's content network - Write ad text that resonates with your audience Visit our Unwrapped: Retail Holiday Guide site for more information at: http://sites.google.com/site/unwrappe... Presentation: Business2010-02-03 16:39:34
Predefined filters provide you with a flexible way of defining what data is included in your reports and how it appears. Presentation: Statistics2010-01-18 12:04:56
Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume. Presentation: PPC2010-02-03 15:25:39
Create up to 20 goals per profile and group them into four different Goal Sets. Track your conversions and site engagement with URL, average time on site, and pages per visit based goals. Presentation: Statistics2010-02-01 16:35:26
Google Content Network video 1 of 3. This video explains how the Google Content Network works for advertisers who want to be able to target customers when they browse beyond search. It explains how, like on search, you can easily focus your advertising to websites where your customers are. Presentation: Online Marketing2010-02-02 17:55:35
Matt Cutts of Google introduces the canonical link element. Presentation: Developers2010-01-12 11:53:48
Dave from the Philippines asks: "If you have a lot of blog content for a new section of a site (100+ pages), is it best to release it over a period of time, or is it fine to just unleash 100 pages?" Presentation: Developers2010-01-11 11:42:11
5 simple tips on how to make AdWords advertising successful and cost effective for your company. Presentation: PPC2010-02-02 17:50:15
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