The basics of Facebook, Instagram and Twitter

The basics of Facebook, Instagram and Twitter
July 27, 2017 Julia Sjövall

Getting started with what you should know about Facebook, Instagram and Twitter

Different social media channels are good at different things. You wouldn’t post a 10 minute video on Instagram expecting it to take off, right? First of all, Instagram doesn’t support 10-minute long videos. And secondly, you would probably have chosen Youtube as your main channel.

Social media is a natural part of our day-to-day life. At the same time, according to Network World, we check our phones 2 617 times a day. And what’s on our phones that are so interesting? That’s right – social media! It’s almost an obsession for many. I mean, really? 2617 times a day?

Last year, during one single minute on the internet, 500 Youtube videos were uploaded, 3.3 million Facebook posts were published, 65 972 Instagram posts were uploaded and 448 800 Tweets went out. We are constantly bombarded with social media posts, things to like and tweets to retweet.

This makes it even more important to use the different social media channels to their fullest. You need to get your message heard through the myriad of other posts, and more importantly, you need your post to exist in the right place at the right time.


What to post on Facebook, Twitter and Instagram

Today we’re going to look further into three of the most popular platforms out there: Facebook, Twitter and Instagram. To make it easy, let’s imagine you’re eating a donut. What would you post on the different social media channels?

Facebook – I like donuts.

Facebook contains the largest blend of demographics compared to any other platform. From an advertising perspective, it’s the easiest to manage and has the best possible targeting opportunities. Facebook is part of our daily life and people uses it to almost anything; from vacation photos to wedding announcements.

To succeed on Facebook you need to keep the tone conversational and focus on compelling stories in which customers are the hero, not the brand.

Twitter – I’m eating a #donut.

On Twitter, you post short summaries. It’s a fast-paced platform and your content is generally visible for 18 minutes or less. Retweets can add to this, but the upper limit is still measured in hours, not days.

Its value lies in your content’s ability to go viral: the more people sharing your content, a.k.a. retweeting, the more followers you’ll attain. Hashtags make a big difference building momentum for your posts, so pay attention to what’s trending. It’s important to stay sharp, snappy and have a personality to your posts.

Instagram – Here’s a vintage photo of my donut.

On Instagram you post pictures and visual content accompanied by a short text and, perhaps, a few hashtags. Instagram is extremely visual and the shared text is usually minimal. Many people use this popular photo-sharing platform at, for example, events.

The most successful posts on Instagram have bold visual content, which is not a surprise due to the nature of the platform.

Comments (2)

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  1. […] you’re sharing on social media, think through what works best on the different platforms. The more optimised your post is for a particular platform, the more effective your social […]

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