While talking to social media agencies you’ve probably encountered a few buzzwords. As any normal sales person, you nod, smile and then go google the word to see what they actually meant. Nothing wrong with that. We’ve all done it.
But to make it a bit easier for you in your next encounter with a person native to the social media jungle, here are a few words and concepts to keep in mind:
CTR – Clickthrough Rate
This is among the most common social media metric. CTR represents the number of times a visitor click through, divided by the total number of impressions (= views) a piece of content/a post receives.
Have you ever seen a headline so good you couldn’t keep yourself from clicking on it, but then it ended up being not so enticing? Then you’ve experienced a clickbait. The term is used to describe just this and rely heavily on the curiosity gap. It creates just enough interest to spark engagement.
Needless to say, we can all learn things from clickbaits. Pay notice to how the headlines are formed and learn how to create your own enticing headline, then add good content and you have a winner.
Conversion rate is another common metric used in social media. It tracks the percentage of people who completed an intended action, i.e. filled in a form or signed up for a product.
Let’s say you have a website whose main purpose is to get people to sign up for a newsletter. If 10 people out of a 100 do this, your conversion rate is 10% (which is really good actually).
When you do a live streaming you deliver content over the internet, in real time. This can be done via, for example, Facebook or Instagram. People can also comment and like your live streaming in real time.
PPC – Pay Per Click
A pay per click advertising online is a model where advertisers display ads on various websites or search engines and you only pay when someone clicks on your ad. Google Adwords is such a service and it commonly includes some sort of bidding process to set the price. Each time a visitor triggers an ad spot, the auction process pans out to select which ad will be displayed.
A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.
So there you go. That was some of the most common phrases used within social media. You no longer have to sit clueless on your next meeting. Of course (FYI) there are automated alternatives to comparing CTR etc. Adfenix for example. Just saying. Why do it yourself when you can have someone else optimizing your every move for you?