Keep up with the digital terms

Keep up with the digital terms
September 21, 2017 Amanda Söderholm

There’s tons of digital buzzwords out there. You already know some of them, but there’s always more to learn.

Here’s a few words you might come across when working with digital advertising, social media campaigns or having conversations with tech savvy people:


A geotag is the geographical coordinates that can be attached to a piece of online content. For example: Instagram users often use geotagging to highlight where their photo was taken.

Engagement Rate

Engagement rate is a popular social media metric used to describe the number of unique users who engaged (liked, shared or commented) with your content. It’s presented as a percentage of the number of users exposed to your piece of content.


Retargeting is an online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database.


A cookie (also called web cookie, Internet cookie, browser cookie) is a small piece of data that allows websites to store information about you when you’re entering a website. The cookie get stored in whoever places its database and make it possible for companies to retarget you in other platforms.

Search Engine Optimization

Search engine optimization (SEO) is a strategy focused on growing visibility in organic (non-paid) search engine results on e.g. Google. Both technical and creative elements are required to improve rankings, drive traffic, and increase awareness in search engines.

Link Building

Link building is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page. Link building is one of the elements in a SEO-strategy.

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