Being a real estate agent might not be as easy as it looks. Especially if you’re a freshly hatched one. Depending on where in the world you’re located, your job can involve everything from sniffing up legal documents to managing a worried homeowner selling a home for the first time.
Did you know that in Sweden you need a license to sell homes and are obliged to handle a whole bunch of legal documents? On top of that, you need a three-year-long education just to get your license. Mostly you learn about legal stuff, and might even miss out on the sales part of the job. Our senior advisor here at the Adfenix headquarters in Gothenburg (Sweden) once said that as many as two out of three agents fail during their first year, despite a three-year-long education. Many times due to failing to see the importance of personal branding and what it means to be a good salesperson. Yeiks!
Anyhow, regardless of where in the world you’re active, here is some solid advice to give your career a rocket start:
Work on your client loyalty and personal branding
This is important. You’re in the sales business, but be real to your clients. Phony salespeople are rarely liked and you’ll most likely get a bad reputation. Give your clients straight and honest answers and try to be as involved as you possibly can.
Take care of your buyers, if they’re happy you’ll get more sellers as well
If you take care of your buyers and get them as many people to the viewing as possible and really maximise the end price, you’ll automatically get sellers as well. You gain leverage since listings for sale attracts buyers and other sellers. Your reputation will become better and you’ll build trust.
Find a mentor or coach of some kind
Some of the work you do, you need the experience to be good at. A mentor or coach can give you advice or point you in the right direction when you’re feeling lost. Tap into their experience and learn as much as you possibly can.
Have a plan
Asking a lot of questions before agreeing to work together will help you validate and verify sellers and buyers. You need clarity and a plan to make sure everyone’s needs are met. Perhaps a checklist is suitable?
What are your best tips? Let us know in the comment section below!